Smartling Hosts Global Ready Bootcamps Coast to Coast to Help Brands Shape Up Globalization and Localization Strategies

NEW YORK and SAN FRANCISCO, May 17, 2018 (GLOBE NEWSWIRE) — Smartling, a translation technology innovator, today announces a series of educational workshops designed specifically for localization managers and marketers aspiring to grow their digital brand presence multinationally and multiculturally. The first of these intimate Global Ready™ Bootcamps will be held on May 22 in New York City; the second bootcamp in the series will take place June 5 in San Francisco. 

“Considering 94% of companies plan to increase their localization expenditures over the next few months, this is the ideal time for brands to think critically about how to invest in optimizing their localization processes,” said Juliana Pereira, vice president, Global Marketing for Smartling. “Our Global Ready Bootcamps provide a unique opportunity for global marketing and localization teams to come together to network and share best practices for furthering their localization efforts.”

Bootcamp attendees will gain insights to guide:

  • A deeper understanding of recent trends in localization;
  • A data-driven approach to translation – how to use data to monitor and optimize translation strategies; and,
  • Strategies to overcome obstacles standing in the way of successfully expanding their global footprint and localizing brands.

Global marketers and localization teams interested in attending Smartling’s Global Ready Bootcamp events can register online for the May 22 New York event, and the June 5 event in San Francisco, and are encouraged to act quickly as space is limited. 

Media interested in attending the event can contact: Lori Leavey (Lutz PR for Smartling) via phone 949.280.1203, or email lori@lutzpr.com.

About Smartling
Smartling provides global businesses powerful tools to translate their products and content. Our translation software prioritizes process automation and intelligent collaboration so companies can quickly and cost-effectively localize websites, apps, and documents with minimal IT involvement. The company recently launched a machine-learning approach to measuring translation quality across localized content, the first of its kind in the language translation industry.

Customers include InterContinental Hotels Group, Hootsuite, Pinterest, SurveyMonkey, and hundreds more. Smartling offers multiple pricing plans enabling more flexibility and control over translation costs. For more information, please visit www.smartling.com or contact us at hi@smartling.com or 1.866.707.6278.

Media Contact
Lori Leavey (Lutz PR for Smartling)
949.280.1203
lori@lutzpr.com