The Dufresne Group, Inc. is proud to announce our Ashley Pays it Forward community involvement initiative

WINNIPEG, Manitoba, Feb. 15, 2018 (GLOBE NEWSWIRE) — Ashley HomeStore, under license by The Dufresne Group, Inc. is proud to announce a new era of community engagement with our Ashley Pays it Forward community involvement initiative.

Ashley Pays it Forward is a new ongoing initiative to provide much-needed help to the community – when disaster strikes, when a need arises, or when it’s simply the right thing to do. We are proud to be part of the communities where our teams live, grow and operate stores and want these communities to know we’ll be there for them when they need it.

Ashley HomeStore’s across North America have a rich history of community involvement, charitable giving and public outreach programs. From our Hope to Dream program that donates beds to kids giving them a better night’s sleep, to our participation in the Carter Build Projects with Habitat for Humanity, we believe in giving back to the communities we are a part of.

Bob Cotton, Vice-President Ashley HomeStore says, “We’re excited to engage and empower our family of over 1,000 team members to give back to the community through corporate support and initiatives. We believe corporations need to be more visible and more accountable to the communities they are a part of and lead by example through corporate stewardship.”

To kick off the program our team members were armed with over $30,000 in prepaid credit cards to distribute in the community and do good. On Wednesday, February 14, every team member from our home office, stores and warehouses were asked to Pay it Forward and give away the cards to members of their community. No questions asked, no catch. These were not store gift cards, they were regular prepaid credit cards that can be used anywhere major credit cards are accepted.

Questions about Ashley Pays it Forward can be directed to the Initiative Manager, Kevin Gordon at 204-989-9898 ext 350540 or by email

About The Dufresne Group

Doug and Eva Dufresne opened the first Dufresne Furniture store in 1986 creating the foundation of what has become The Dufresne Group (TDG). Over the last three decades, we’ve experienced tremendous growth. We’ve grown from seven team members in 1993 to over 1,000.  Today we operate 40 retail locations across our Dufresne and Ashley brands, 130+ Dufresne Retail Solutions Group locations, 6 distribution centres, and maintain a strong international partnership with the Dufresne Spencer Group in the USA.

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