NEW YORK, Feb. 15, 2018 (GLOBE NEWSWIRE) — Eyeview, the leader in outcome-based video marketing, today announced a guaranteed brand safety solution that specifically addresses the environments in which they run their personalized video marketing campaigns. This comes on the heels of its late 2017 announcement of a 100% guaranteed verification solution that addressed the growing concerns of marketers.
Eyeview is leveraging real-time, pre-bid technology from industry-leading partners DoubleVerify, Grapeshot and Integral Ad Science to filter every single impression for each campaign and only bidding on impressions once they’ve been identified as safe and relevant. This proactive approach ensures that potential safety issues are addressed before they can arise and negatively impact a brand’s campaign.
Eyeview’s brand safety protection ensures that brands activate solely in contextually relevant and brand safe environments by ensuring:
- Always-on blocking of severe content categories pre-bid (adult content, drugs and alcohol, graphic violence and weapons, hate speech and profanity, illegal activities, etc.)
- Custom category blocking based on individual brand criteria
- Keyword-level contextual blocking across negative content categories
- Custom keyword blocking to anti-target trending toxic content
- An updated blacklist of over 255,000 unsafe sites with the ability to implement any other site blacklists provided by clients or partners
“We believe in personalized video experiences,” says Andrew Wynschenk, Product Manager at Eyeview. “Our clients don’t want to associate with bad content. While most of what is considered bad is universal, there are nuances to specific brands that must be tailored to. We’ve built the tools to ensure that we can have the flexibility to deliver on what each individual client requires.”
Eyeview partners this brand-safe guarantee with its industry-leading video personalization capabilities to drive benchmark-breaking return-on-ad-spend for clients such as Lowe’s, P&G, Walgreens, Hyundai and Bayer.
Eyeview is a video marketing technology company and the industry leader in outcome-based video marketing. Eyeview delivers superior return on investment through 1-to-1 video.
With our proprietary VideoIQ® technology, Eyeview easily leverages brand, product and consumer data to create and deliver 1-to-1 video ads to every consumer and ultimately drive sales. VideoIQ provides an elemental knowledge of video variables that powers a results-driven decisioning engine, capable of making billions of decisions each day, delivering the most relevant message to every consumer across television, desktop, mobile and Facebook.
Headquartered in New York City, with offices in LA, Detroit, Seattle, Chicago and London, Eyeview serves the nation’s top brands, including P&G, Walgreens, Lowe’s, Honda, BMW and Priceline. Eyeview was ranked as the second-fastest growing company in the Tri-State Area by Deloitte’s Technology Fast 500™.