Employee ownership of at least one voluntary product increased to 54 percent, according to Eastbridge’s latest report on employee attitudes towards benefits

AVON, Conn., Feb. 13, 2018 (GLOBE NEWSWIRE) — For the first time, the percentage of employees who own at least one voluntary product exceeds the percentage who do not own any voluntary products, according to Eastbridge’s MarketVision – The Employee Viewpoint Spotlight™ Report. This represents an increase of 13 percentage points (on an overall weighted-average basis) over the same finding in the 2015 study. Furthermore, most employees continue to own more than one voluntary product, with accident and whole/universal life being the top two voluntary products owned in this year’s study.

Eastbridge publishes MarketVision™ reports every few years covering the needs, wants and expectations of key customer groups – brokers, employers and employees. The MarketVision – The Employee Viewpoint Spotlight™ Report updates the study completed in 2015 and provides important information carriers can use to develop better marketing plans and strategies, including a more targeted and relevant employee value proposition.

Following are a few key findings from the report:

  • Sixty (60) percent of employees who own voluntary products own more than one.
  • Accident, life, dental and vision products have the highest voluntary ownership rates.
  • Employees are most interested in purchasing voluntary long-term care and identity protection products.

The cost of the report is $3,500. To purchase, call (860) 676-9633 or email info@eastbridge.com.

Eastbridge Consulting Group, Inc. is a marketing advisory firm serving insurance and financial services organizations in the United States and Canada


Ginger Bates (803) 782-0560

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