VANCOUVER, British Columbia, Nov. 15, 2017 (GLOBE NEWSWIRE) — The thriving tourism market in BC just became even louder. After a highly competitive agency review, Destination British Columbia has selected Noise Digital as its new lead agency.
Noise Digital has been tasked with helping Destination BC transform into a data driven marketing organization. The team at Noise will be setting up Destination BC’s new internal marketing and advertising technology platforms, as well as providing digital media buying, data management, advanced analytics and digital campaign consulting and execution.
Destination BC is the province’s destination marketing organization, and is known for leading, cutting edge, and award-winning marketing. It certainly played no small part in BC’s tourism industry recently being named as amongst the best in the world at Travel + Leisure’s “World’s Best” awards last summer.
The pair are clearly a great match, with both prioritizing the importance of innovation, data and creativity. “We wanted to partner with an agency that understood how to leverage data to create one-to-one relationships that drive urgency to visit British Columbia. Noise was an obvious choice, a partner that combines the creativity of data and technology expertise with the science of content distribution. We are thrilled to have Noise Digital as part of our core strategic team,” says Maya Lange, Destination British Columbia’s VP of Global Marketing.
Noise will work within an ecosystem of Destination BC’s marketing and industry partners to refresh and revolutionize how it connects and engages with its audience. The rise of Digital has created much more fragmented consumer journeys and Destination BC is adapting its business as a result. Its strategy is to develop a data-driven ecosystem, to drive marketing efficiency and create seamless brand experiences across diverse consumer journeys.
The plan will involve all of Destination BC’s industry partners. “Helping Destination BC transform itself into an exponential data driven organization is an amazing opportunity,” says Noise CEO, Trevor Carr. “And one that will position Destination BC well in a highly competitive industry.”
“We are extremely excited to be partnering with such a passionate and dedicated team at Destination BC. The opportunity to build off their already impressive success and elevate their position as a digital leader in tourism is the perfect match for us,” says Carr.
About Destination BC:
Destination BC is an industry-led Crown corporation that works collaboratively with tourism stakeholders across the province to coordinate marketing at the international, provincial, regional and local levels. For more information about Destination BC’s programs and services, please visit: www.DestinationBC.ca
About Noise Digital:
Noise is a leader in delivering data driven marketing solutions. We use the art of data and the science of creativity to deliver consumer intelligence, media efficiency, success measurement frameworks and personalized experiences. Noise believes in the power of data. Brands that own their data will own their customers. www.noisedigital.com
Noise Digital Inc.
Destination BC, Media Relations