STAMFORD, Conn., Aug. 23, 2017 (GLOBE NEWSWIRE) — YumEarth, the #1 organic candy company, launched their new website this month, after a soft launch in March 2017, to overwhelming positive feedback. The new YumEarth.com offers users a unique tool to help consumers figure out which organic candies are best for their dietary needs.
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The Handy Dandy Candy Selector tool allows consumers to search for offerings based on allergens, certifications, organic candy form, flavor, and other dietary restrictions such as vegan and kosher. Unsurprisingly, almost all YumEarth organic candies are free from the top allergens and have the most sought after certifications. Having the product selector tool front and center on the website, showcases the variety of YumEarth organic candy that’s safe for those with allergens, a unique feature in the current world of organic candy.
“Our mission is not only bring something sweet into the world, but bring back simplicity that defines our products and ingredients to our online presence,” says Kimberly Pia, Director of Digital Marketing. “Many of our fans are so loyal to YumEarth because they are confident our products don’t contain certain allergens, and now, through our website, every consumer can see for themselves what is, and isn’t, in each product.”
Another website feature that furthers the YumEarth mission in the digital world is the product attribute page which explains various attributes such as certifications that will be found on YumEarth products, such as USDA Organic, Non-GMO Project Verified, gluten free, vegan, and more. In depth explanations seek to educate YumEarth consumers as well as reassure those with dietary restrictions that the company is walking the walk. A seamlessly integrated webstore also helps customers purchase the products they’ve just learned about in the most simple way.
In addition to the ease and assistance the new YumEarth website offers, it brings the fun and whimsy the organic candy company is known for. Bright colors, dancing fruit, and animated smiles greet users on every page. Built by digital ad agency, Electric Enjin, YumEarth.com was designed with consumers in mind to be user friendly but allow them to explore different parts of the site at their own pace.
“YumEarth makes organic candy that people really love so we knew we had to make a website their fans could feel just as passionate about,” says Chris Ching, CEO of Electric Enjin. “With animations that surprise and delight, we let visitors experience the fun of YumEarth.com wherever they are and however they want – that’s important, because, for YumEarth, their customers are their top priority.”
YumEarth was started for everyone who wanted to have better sweets to eat and launching the new website furthers that mission by making it easier for consumers to learn about, and purchase, our delicious candies.
About YumEarth
Founded in 2007, YumEarth seeks to make better sweets. Using simple ingredients and no artificial flavors or coloring, most of YumEarth’s products are USDA Organic, gluten free, non-GMO, free from the top 8 allergens, vegan, and made without high fructose corn syrup. YumEarth specializes in making organic candy that adults love and parents can feel good about giving to their children. The mouth-watering organic candy from YumEarth is available in many national and local stores, as well as online. For more information visit http://www.yumearth.com.
CONTACT: Jacqueline Ryan YumEarth [email protected]