LISLE, Ill., Oct. 19, 2015 (GLOBE NEWSWIRE) — Smithfield Foods, licensee of Nathan’s Famous pre-packaged hot dogs, announced today that the world-famous hot dog company and professional race car driver Aric Almirola honored the Providence YMCA/Ball Family Center in Kansas City, Kan., for being leaders in the community and making active play possible on Sunday before the race at Kansas Speedway.
As part of its Ready. Set. PLAY. initiative with national non-profit KaBOOM!, Almirola surprised representatives from the Providence YMCA/Ball Family Center with a $1,000 HyVee gift card towards the purchase of groceries, courtesy of Nathan’s Famous.
Guests from the Providence YMCA/Ball Family Center were greeted at the race track by the Richard Petty Motorsports team and escorted to the garage area to meet the NASCAR Sprint Cup Series race winner. Almirola then surprised the group with the $1,000 gift card. Those in attendance stayed at the famed race track to watch Almirola race in Sunday’s event.
The Ready. Set. PLAY. initiative is a partnership created in 2014 by Nathan’s Famous with KaBOOM!. Ready. Set. PLAY. celebrates play and the local leaders who are making active play possible in communities across the nation.
“Nathan’s Famous is all about fun, family and community,” said Mike Paribello, Sr. Director of Marketing, Smithfield Foods. “We are really proud of our Ready. Set. PLAY. partnership with KaBOOM! and are thrilled to champion active play by donating $1,000 of free groceries from HyVee to the Providence YMCA/Ball Family Center.”
“I’m proud to work with Nathan’s Famous to encourage children to be active and thank the leaders in the community who ensure kids have a place to do just that,” said Almirola. “I have two children of my own and I know how important it is to keep them active while providing a well-balanced diet. This is a great way for Nathan’s to have an immediate impact on the local community, specifically at the Providence YMCA/Ball Family Center.”
KaBOOM! worked with Providence YMCA/Ball Family Center twice for playground builds, once in 2012 and again in 2013.
Nathan’s Famous was founded almost 100 years ago in Coney Island, a popular New York City amusement and leisure destination. Nathan’s Famous prides itself on its great quality, unmistakable taste, and a passion for family fun and community support.
About Nathan’s Famous
Nathan’s currently distributes its products in 50 states, the District of Columbia, Puerto Rico, the U.S. Virgin Islands, Guam, the Cayman Islands and nine foreign countries through its restaurant system, foodservice sales programs and product licensing activities. Nathan’s was ranked #55 on the Forbes list of the Best Small Companies in America and was listed as the Best Small Company in New York State in October 2013. Last year, over 500 million Nathan’s Famous hot dogs were sold. For additional information about Nathan’s please visit our website at www.nathansfamous.com.
About Smithfield Foods
Smithfield Foods is a $15 billion global food company and the world’s largest pork processor and hog producer. In the United States, the company is also the leader in numerous packaged meats categories with popular brands including Smithfield®, Eckrich®, Farmland®, Armour®, Cook’s®, John Morrell®, Gwaltney®, Nathan’s Famous®, Kretschmar®, Margherita®, Curly’s®, Carando® and Healthy Ones®. Smithfield Foods is committed to providing good food in a responsible way and maintains robust animal care, community involvement, employee safety, environmental and food safety and quality programs. For more information, visit www.smithfieldfoods.com.
KaBOOM! is the national non-profit dedicated to giving all kids – particularly those growing up in poverty in America – the childhood they deserve filled with balanced and active play, so they can thrive. Since 1996, KaBOOM! has collaborated with partners to build, open or improve nearly 16,300 playgrounds, engaged more than one million volunteers and served 8.1 million kids. KaBOOM! creates great places to play, inspires communities to promote and support play, and works to drive the national discussion about the importance of play in fostering healthy and productive lives. To learn why #playmatters: visit kaboom.org or join the conversation at twitter.com/kaboom or facebook.com/kaboom.
About Richard Petty Motorsports
A performance and marketing driven company, Richard Petty Motorsports, co-owned by NASCAR Hall of Famer Richard Petty and successful business entrepreneur Andrew Murstein, is one of the most recognized brands in all of motorsports. With a history of over 200 wins and business partnerships with national and global leaders, today the race operation fields two teams in competition in the NASCAR Sprint Cup Series. Aric Almirola pilots the famous No. 43 Ford Fusion with primary partners Smithfield Foods, U.S. Air Force, STP and Fresh From Florida, and Sam Hornish Jr. drives the No. 9 machine with primary partners Medallion Bank and Twisted Tea. In addition, Dakoda Armstrong wheels the No. 43 WinField Ford Mustang full-time in the NASCAR XFINITY Series. The team is headquartered in Mooresville, N.C.
CONTACT: Contact: Chris Madigan Breaking Limits, LLC (203) 918.1652; firstname.lastname@example.org