Hasbrouck Heights, NJ and Brussels, Belgium, Oct. 1, 2015 (GLOBE NEWSWIRE) — Content4Demand and LeadFabric have announced a new partnership designed to benefit clients of both marketing agencies. This collaboration between the two firms aligns their unique marketing services to help top B2B brands localize their campaigns–matching the unique tastes and preferences of buyers in diverse regions of North America and Europe.
The partnership brings together two distinct skill sets and areas of expertise that are critical for B2B organizations today–content strategy and campaign execution. Content4Demand works with more than 50 different B2B organizations on messaging strategies and content creation. LeadFabric is one of the most experienced organizations in Europe and is a top certified partner of leading automation platforms such as Oracle/Eloqua, IBM/Silverpop, and Salesforce.com/Pardot.
Both companies are tightly aligned with SiriusDecisions’ frameworks and models and have successfully helped the firm to coordinate sales and marketing goals with business outcomes for large B2B organizations.
By working together, LeadFabric can dramatically expand the content creation and message mapping services available to clients, while, Content4Demand can offer clients the ability to better localize content and lead nurture campaigns for key markets throughout EMEA.
The localization services provided by LeadFabric include, but are not limited to translation into country specific languages and dialects, as well as the application of best practices for customizing automated lead nurturing campaigns. “In many organizations, localization is viewed simply as translating content assets from one language to another,” said Koen DeWitte, Managing Director with Lead Fabric. “However, we find that without really tailoring the content and the related campaign to specific regions, companies see poor performance with their global campaigns. We offer services to help understand the local market requirements prior to the content creation effort and to help with the reframing and translation of previously produced content. This ensures that deliverability and conversion are optimized across the board”
Teaming up with Content4Demand has enabled LeadFabric to offer its client base extensive services on content strategy and execution–ranging from buyer persona alignment to content audits, message mapping and the creation of a wide range of digital formats. “We feel this is a great fit for us, because LeadFabric works with their clients on all aspects of modern marketing–from lead capture and scoring to reporting and analysis,” said Dana Harder, VP of Client Services at Content4Demand. “We are also expanding our content and messaging further into Sales Enablement and Customer Lifecycle Marketing, which are both areas of focus for LeadFabric, so there are many synergies between us.”
Based in the heart of Europe, LeadFabric works with sales and marketing professionals across the region, as well as global organizations selling into the EU. One of the most experienced and highly certified partners for top platforms such as Marketo, Oracle/Eloqua, IBM/Silverpop, and Salesforce.com/Pardot, LeadFabric works with modern marketing teams on driving revenues by increasing sales conversion rates.
Content4Demand guides clients through the content strategy process by tying their core value propositions to topics, titles and formats that are compelling relevant and engaging to prospects. Content4Demand is a division of G3 Communications, which also publishes Demand Gen Report, a digital media property focused on best practices in B2B buyer engagement strategies and tactics.
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