ZAGG Launches in India

BANGALORE, India, Sept. 24, 2015 (GLOBE NEWSWIRE) — ZAGG Inc (NASDAQ:ZAGG), a leading global mobile accessories company, today announced its launch in India. The company offers a broad range of products, from market-leading InvisibleShield® screen protectors and tablet keyboards, to power management solutions, mobile audio and cases. ZAGG is a brand that is focused on making products that consumers can rely on to make the most of their mobile lives.

The mobile accessory market in India is pegged at Rs.6000 crore (around $1 billion USD) and is expected to grow 25%1 in the current year, mirroring the growth of the smartphone market which is expected to maintain a double-digit growth rate over the next few years as people switch to smartphones and gradually upgrade to 4G smartphones. By 2017, IDC expects India to overtake the United States as the second largest smartphone market globally.2

“Technology moves fast, and India’s smartphone growth is a prime example of that. At ZAGG, we create products that allow our customers to make their lives truly mobile. From our military-grade screen protection that can protect helicopter blades to our Bluetooth®-enabled tablet keyboards, we are focused on innovation and offering the best ways to enhance and protect your mobile device,” said Chris Ahern, Managing Director, ZAGG International.

ZAGG has partnered with Brilyant, an IT and Consumer Electronics Distribution company, established in 2014, to enter India. Brilyant has a pan-India presence through its Strategic Partner Network, with a direct coverage of 18,000+ billing points and counters.

“We’re proud to help ZAGG launch in India as the organization ventures into Asia. Our management team enjoys a long-standing relationship with channel partners, retailers, resellers, and value added distributors across India and consequently, we have the ability to deliver ZAGG products across the length and breadth of the country in the most efficient manner,” said Suresh Reddy, CEO, Brilyant.

ZAGG’s first launch in India will be in partnership with Croma, India’s first large format specialist retail chain for consumer electronics and durables with successful expansion into Croma Zip stores, Croma Kiosks and latest online vertical, Croma’s focus on customer and brand satisfaction has seen the retailer earn “Most Admired Retailer” award seven years in a row from Indian Retail Forum.

“We’re proud to have ZAGG partner with us. We offer our customers over 6,000 products across eight categories in a world-class ambience and our offerings are growing every day. For brands such as ZAGG that partner with us, Croma is India’s only fully integrated offline-online retailer that offers reach across the country,” said Avijit Mitra, CEO, Croma.

ZAGG products include InvisibleShield Screen Protection, Tablet Keyboards, Cases, Portable Power Banks, and Audio Accessories ranging in price from Rs.699/-($10 USD) to Rs.9,999/- ($150 USD) and cover a broad spectrum of popular phones and tablets.

About ZAGG Inc:

ZAGG Inc (NASDAQ:ZAGG) creates best-in-class accessories that protect and enhance mobile devices for consumers around the globe. The company offers a broad range of products, from the No. 1 selling industry-standard InvisibleShield® screen protectors and mobile keyboards, to power management solutions, mobile audio and cases. ZAGG is the trusted brand that makes products consumers can rely on to make the most of their mobile lives. More information about the company and its brands, including iFrogz®, is available at or on Facebook and Twitter.

About Brilyant

Brilyant is an IT & Consumer Electronics Distribution company, established in 2014. With a network across the country, Brilyant has a deep understanding of the Indian market; its management team enjoys a long-standing relationship with channel partners, retailers, resellers, and value added distributors across India. The promoters and the management team are Pioneers in building large IT / CE Distribution businesses in India, and have experience in setting up Distribution models catering to Fragmented Retail as well as Organized Trade.

About Infiniti Retail Limited

Croma is a chain of multi branded electronics retail stores in India. Croma is run by Infiniti Retail Limited, a 100% subsidiary of Tata Sons, a Tata Enterprise globally recognized brand that stands for trust and reliability. Launched in October 2006, the chain now has 97 outlets across 16 major cities of India. Croma sells over 6000 products in the stores from 5 lead categories namely Home appliances, Entertainment, IT products, Digital imaging and Communication. Croma came in with a strong intent to help consumers in their buying process. This is aptly expressed in the brand’s tagline- “We help you buy”. The pillars on which this promise stands are Knowledgeable and helpful staff, Wide range of brands and products, Post-sale service assurance and International shopping experience.

Reiterating the same commitment to delight customers all along, Croma launched its own label products ‘Croma Life Accessories’ in 2008– with over 200 products in its portfolio that have a market share of over 25% in select categories like ACs, Small appliances and Accessories. ‘Croma Life Accessories’ has won the award for ‘Brand Excellence in Private Label’ for the 3rd consecutive year by the ‘World Brand Congress’, and is also the winner of the revered ‘Product of the Year’ award for its Portable AC.

With its own eCommerce website – – Croma is able to achieve online-offline synergies to bring great benefits to customers. Dedication and adherence to its brand promise has earned the company “Most Admired Retailer” – Consumer Electronics award for 7 years in a row from the Indian Retail Forum.

1Mobile accessories market worth Rs 6000 crore in India, expected to grow 25%
India’s Smartphone Market Soars in the Second Quarter of 2015 with the Help of eTailing, Says IDC

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