SAN BRUNO, Calif., Sept. 9, 2015 (GLOBE NEWSWIRE) — Dynamic Signal, the global leader in employee advocacy, today made several announcements that add to the momentum of the organization and its ability to serve current and future customers.
First, Dynamic Signal is proud to announce Scott Schnaars as VP of Enterprise Sales. With this latest hire, Dynamic Signal has rounded out its best in class senior leadership team. Prior to joining Dynamic Signal, Scott held executive sales and business development roles at WebEx, Yahoo, and Badgeville. “I am excited to join Dynamic Signal because of its top–tier customers, product, and proven team,” said Schnaars. “Dynamic Signal’s platform lets employees receive and post company-approved content to their social networks, transforming them into experts, advocates and contributors.”
Dynamic Signal is also releasing data proving momentum in the employee advocacy market. The latest Dynamic Signal metrics include: 400% year on year growth of new members on the platform; doubling of the number of clients this year, including: Humana, Lenovo, Mary Kay, Frost & Sullivan, Rubio’s, Genentech, 3M, Getty Images, Mars, Darden and the US Army; employees advocating on behalf of their brands using Dynamic Signal in over 56 countries on 6 continents, with exponential growth in Asia and Europe; and service offering expanding into the mid-market.
According to the new State of Social Business Report from Altimeter Group, 77% of companies that have social business programs are planning or already have Employee Advocacy programs in place. Employee Advocacy has grown 191% since 2013, with 45% of strategists naming it a top objective in 2015. Marketing and Communications executives are undoubtedly in search of new methods to reach and expand their audience and employee based advocacy programs are filling that need.
“I believe in the next 12 months, the majority of Fortune 1000 and mid-market companies will use employee advocacy,” said Russ Fradin, CEO of Dynamic Signal. “We have seen strong growth and expansion within our customer base increasing by upwards of 300%, and the addition of many new customers.”
Dynamic Signal continues to dominate in the enterprise market with features like personalization, content targeting and new CRM and marketing automation integrations, it also entered into mid-market with VoiceStorm Pro in 2015. With the announcement of the new VoiceStorm iOS app and mobile enhancements, Dynamic Signal continues product leadership as the only employee advocacy solution that offers service-self customization on mobile for every client.
About Dynamic Signal
Dynamic Signal redefines how companies communicate with the world in order to grow their businesses. Its proven employee advocacy platform lets employees receive and post company-approved content to their social networks, transforming them into experts, advocates and contributors. By extending their social media strategies, Dynamic Signal’s clients ignite brand awareness, employee engagement and revenue. With its founding team’s 20 years of digital marketing expertise, hundreds of companies of all sizes trust Dynamic Signal to launch, scale and measure their Employee Advocacy programs. Founded in 2010, the company helps leading organizations, including IBM, GameStop, Domo, SurveyMonkey and Bloomberg. Dynamic Signal is based in San Bruno, California.
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