Fiery Meets Sweet With Wingstop's New Spicy Korean Q

DALLAS, Sept. 1, 2015 (GLOBE NEWSWIRE) — Wingstop, Inc. (NASDAQ:WING), the award-winning wing concept with 785 locations around the globe, today announced it is now saucing and tossing a new, craveable wing flavor: Spicy Korean Q, or #SKQ on social media.

A photo accompanying this release is available at http://www.globenewswire.com/newsroom/prs/?pkgid=35704

This Asian-inspired sauce features a kick of spicy and enticing sweetness flavored with honey, ginger and garlic. It is accented with sriracha chile sauce and crushed red pepper to add a touch of heat.

“Spicy Korean Q is the newest addition to our flavor line up and it’s the perfect combination of spicy and sweet,” commented Flynn Dekker, Chief Marketing Officer of Wingstop. “We’ve developed several limited time flavors in my day, but I think this one is going to be my all-time favorite. It’s like nothing else on our menu.”

To support the launch of Spicy Korean Q, Wingstop is unveiling new TV and radio spots that celebrate their fans. Inspired by how much the company’s social community talks, craves, eats, tweets and even raps about the brand, Wingstop is bringing to life real tweets from their real fans for the new TV and radio spots. With this new ad campaign, Wingstop aims to encourage fans to share their Wingstop passion with friends and family.

“This new ad campaign takes an open-sourced approach to celebrating our fans for expressing their Wingstop love,” said Dekker. “We’re introducing Spicy Korean Q into our line-up because it’s a flavor our fans crave. What better way to showcase that crave than to put our fans’ passion for Wingstop in the spotlight?”

New Spicy Korean Q is a limited time offering available until November 28 on classic and boneless wings, which are always cooked-to-order and sauced and tossed to perfection by the Wing Experts.The Wingstop menu also features 11 original flavors, including fan favorites Mango Habanero, Lemon Pepper, Garlic Parmesan, and Original Hot. Sides are made fresh daily including hand-cut seasoned fries, made from #1 Idaho potatoes.

Fans can also get in on the action by sharing their #SKQ experience on Twitter or Facebook. Fans can order online now to be one of the first to try this one-of-a-kind Spicy Korean Q sauce.

About Wingstop:

Founded in 1994 and headquartered in Dallas, Texas, Wingstop Inc. (Nasdaq:WING) operates and franchises 785 restaurants across the United States, Mexico, Russia, Singapore, the Philippines, Indonesia, and the United Arab Emirates as of the end of the second quarter 2015. The Wing Experts menu features classic and boneless wings with 11 bold, distinctive flavors including Original Hot, Cajun, Atomic, Mild, Teriyaki, Lemon Pepper, Hawaiian, Garlic Parmesan, Hickory Smoked BBQ, Louisiana Rub and Mango Habanero. Wingstop’s wings are always cooked to order, sauced and tossed and served with a variety of house-made sides including Wingstop’s world famous hand-cut seasoned fries. Wingstop has experienced 11 consecutive years of positive sales increases, was named a 2014 Best Franchise Deal by QSR magazine, was ranked the 2015 #5 Top Growth Chain by Nation’s Restaurant News and has been voted “Best Wings” in markets across the country. For more information visit www.wingstop.com or www.wingstopfranchise.com. Become a fan of Wingstop by visiting facebook.com/Wingstop or twitter.com/Wingstop

Imbedded Content: https://m.youtube.com/watch?feature=youtu.be&v=62pVbEAVoRc

CONTACT: Kimberly Balega
         214-208-1751
         kbalega@wingstop.com

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