Compared to other consumer groups, diabetics are 1.6 times more likely to use alternative medicine either exclusively or as a complement to traditional treatment. GVP Digital Media, a leader in Direct Response, will begin to actively market Type2Defense through their media contacts and network of brokers, sales consultants and agents. GVP has already started test marketing Type2Defense in a National radio campaign.
“We are extremely excited to be partnering with Type2Defense(TM),” said Harry Oates, President of Direct Response Marketing for GVP Digital Media. “We believe that they offer a truly innovative and incredible product that today’s consumers will soon be discovering through the direct response marketing endeavour we’re engaging in.” Bio-Solutions has already opened the retail marketplace on Amazon, and now television, radio and magazine advertising will support product sales and drive consumers to purchase the products, also through social media and their website.