I am not the biggest fan of these food trucks so many companies are coming out with. We even mentioned one just days ago where we considered it more of a joke. But SOUP does not plan things and then put them in releases that may never happen. They perform. Let’s look at it:
In June, CEO Sugarman said this regarding the trucks:
“This is the first time we’ve made our soup truck opportunity available at the International Franchise Expo and we’re thrilled at the chance to present it to the most sophisticated entrepreneurial members of the franchise community,” said Lloyd Sugarman, the newly-appointed CEO of The Original SoupMan. “With a low investment and a simple and easy business model that is perfectly situated for high-volume situations, we are confident that our brand can roll-out this new franchise opportunity nationwide.”