REASON FIVE: “One More Thing…”
Products not even announced.
Yes, that comes across as a lame reason. However, this is the company of innovation. If AAPL pulls a great iWatch out of its pocket or exposes it with a roll down of a sleeve, it’s game on. If they come to your car with even greater integration, it’s also – again – game on. If they finally make the Apple TV relavant (yes, I have some of the old and two of the new), then it is (maybe) game starting.