Two South Carolina Sears Hometown Stores Offer Whole New Appliance Shopping Experience

LANCASTER, S.C., Oct. 13, 2016 (GLOBE NEWSWIRE) — Evolving to meet changing consumer needs and to embrace its nationwide branding as “America’s Appliance Experts®,” the refresh of two Sears Hometown and Outlet Stores in South Carolina culminates with a grand reopening celebration October 14-15, 2016 at the locations in Lake City and Lancaster. Throughout the celebration weekend, consumers are invited to enjoy an additional discount of 10 percent off almost everything in the store.*

The store refresh includes a new product assortment, redesigned merchandising, new fixtures & signage, and comprehensive employee training, among other changes.

“Our recently refreshed and modernized stores in South Carolina provide customers with a much broader assortment of appliances at the same low prices they’ve come to expect,” said Jamey Jones, a district manager of Sears Hometown Stores in South Carolina. “In addition, our sales associates have undergone extensive training to become America’s Appliance Experts. The communities of Lake City and Lancaster can rely on them to deliver the most up-to-date information about product lines in our stores.”

In the new store design, appliances will occupy more than half of the sales floor and include more brands with an improved presentation. The stores will also focus its appliances on innovative and value-added products from LG®, GE®, Whirlpool®, Maytag®, KitchenAid®, Samsung® and Kenmore®.

The new floor plan also includes the ability to showcase complete kitchen packages through the addition of three kitchen vignettes. This allows stores to display an entire four-piece kitchen from multiple brands in a small amount of floor space, making it easier for customers to choose products. Another new feature that simplifies the buying process is a designated laundry innovation area, showcasing multiple brands and innovations that lets customers easily explore the differences between the various product lines.


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