Sears Hometown Stores Transforms Two Oklahoma Locations into “America’s Appliance Experts®” Model

ENID, Okla., Oct. 13, 2016 (GLOBE NEWSWIRE) — Evolving to meet changing consumer needs and to embrace its nationwide branding as “America’s Appliance Experts,” the refresh of two Sears Hometown and Outlet Stores in Oklahoma culminates with a grand reopening celebration October 14-15, 2016 at the locations in Enid and Durant. Throughout the celebration weekend, consumers are invited to enjoy an additional discount of 10 percent off almost everything in the store.*

The store refresh includes a new product assortment, redesigned merchandising, new fixtures & signage, and comprehensive employee training, among other changes.

“The Oklahoma communities will find the experience of shopping for new appliances much easier and greatly improved through our new retail strategy,” said Vic Reynolds, a district manager of Sears Hometown Stores in Oklahoma. “The refresh has allowed us to give a much better representation of our brands and appliances by putting the focus on training our associates to be experts in all manufacturers. The comprehensive training will ensure our customers have a positive experience through the entire shopping process and are happy with their purchase.”

In the new store design, appliances will occupy more than half of the sales floor and include more brands with an improved presentation. The stores will also focus its appliances on innovative and value-added products from Whirlpool®, Maytag®, KitchenAid®, Samsung® and Kenmore®.


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