Marketplace Health, Smart Onboarding, Churn Predictor put digital marketplace platforms on the forward edge of AI innovation in marketing technology
REDWOOD CITY, Calif., Dec. 04, 2018 (GLOBE NEWSWIRE) — Digital marketplace operators around the world can now understand their platforms’ health more deeply, thanks to today’s launch of Marketplace Health, a new product by Kahuna. A comprehensive set of new capabilities, Marketplace Health is the only analytics solution designed expressly for marketplaces. Kahuna developed it in partnership with leading marketplaces that had been grappling with inadequate dashboards and key performance indicators adapted from legacy e-commerce solutions.
“One major challenge our customers face is that many of them only have access to traditional e-commerce metrics that don’t capture the information that’s uniquely relevant to marketplaces,” said Juho Makkonen, co-founder and CEO of Sharetribe. “Kahuna Marketplace Health is a totally unique product that leverages seller management and buyer marketing for marketplaces in a smart and compelling way.”
Unlike traditional e-commerce sites, marketplaces represent complex ecosystems that cater to two masters — buyers and sellers — simultaneously. In developing Marketplace Health, Kahuna worked closely with leading global marketplaces to focus on the key performance indicators (KPIs) that matter most to their businesses. Additionally, Marketplace Health brings one-click functionality to three key areas of marketplace concern:
- Marketplace Health Analytics: Standardized metrics include buyer-seller ratio, platform leakage and gross merchandise value, and more — the measurements that matter most to e-commerce sites.
- Smart Onboarding: The onboarding process is critical to marketplace success. Smart Onboarding uses machine learning to enables marketplaces operators to accelerate every user’s individual journey to key conversion milestones.
- Churn Predictor: Advanced AI capabilities in the Kahuna platform to predict how likely a given user is to leave. Marketplaces can leverage these insights to target marketing and support to the user segments that are most in need. The results are conclusive, when used with the full capabilities of the Kahuna platform, churn will be reduced by as much as 50% over competing approaches.
“We spend a lot of time with our customers and understand that digital marketplace platforms are very different from e-commerce platforms. Kahuna is uniquely positioned to help marketplace platforms track and solve their most critical strategic and operational challenges,” said Sameer Patel, CEO of Kahuna. “Our architecture enables us to monitor and determine the health of a marketplace in a way that others simply can’t. We are excited to be up-leveling the Kahuna platform with these unique and vital features.”
Backed by Sequoia Capital, Tenaya Capital, and Uncork Capital, Kahuna provides solutions designed exclusively to meet the unique needs of marketplace businesses. The company is the only marketing technology vendor that offers robust marketplace functionality to support buyer marketing, seller optimization, market liquidity and performance insights to businesses. Kahuna is privileged to power some of the world’s leading marketplaces ranging from classifieds, to retail ecommerce, jobs, education, ride sharing, travel and hospitality and others. For more information, visit www.kahuna.com.
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