Berlitz and CIIC Shanghai sign Master Franchise Agreement to bring premium kids and teens English-language offering to China

Princeton, New Jersey, Oct. 26, 2018 (GLOBE NEWSWIRE) — Berlitz Franchise Corporation has signed a master franchise agreement with Shanghai CIIC International Training Center to jointly develop English training programs for kids and teens in China. The collaboration will create a premium brand for English-language education aimed at the youth market in China.

The deal will see over 100 new Berlitz Kids & Teens® Learning Centers open across China over the next five years. The first center opened on 21 October 2018 in Shanghai. These new learning centers will give thousands of children aged 4–17 the opportunity to develop the language skills as well as cross-cultural understanding and confidence to become empathetic and successful global citizens.

Mr. Zheng Teng, the Vice Chairman of China International Intellectech Shanghai Corporation Ltd. (CIIC) said: “With 140 years of history, Berlitz Corporation is renowned worldwide for its premium language and cross-culture training services, bringing a pure and systematic way of learning to English learners around the world. We believe that under the joint efforts of our partnership, we can fully utilize our respective resource and advantages and promote the rapid expansion and steady development of Berlitz Kids & Teens English training for young learners in China, bringing English to Chinese families.”

Mr. Curt Uehlein, President & CEO, Berlitz Corporation said: “Strategically, China is a core part of our global expansion strategy, and we are delighted and honored to be partnering with such a prestigious and respected company like CIIC in China.”

Said Chris Eden, Senior Vice President of Franchising, Berlitz Corporation: “CIIC represents the ideal franchise partner for Berlitz: It has a strong local presence, proven operation abilities, and a deep knowledge of the market place.”

Said Mr. Kevin Lynch, Senior Vice President APAC, Berlitz Corporation: “With evolving social policies and a growing population of around 230 million children aged between 0–14, China will be a growth market for many years to come. We are very excited to partner with CIIC on this journey.”

For more details about Berlitz Kids & Teens and the master franchise agreement or for high-resolution images, please contact Harry Zeng at harry.zeng@em.berlitz.com.

 

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About Berlitz Corporation

Recognized as the world’s premier provider of language and culture training, Berlitz helps millions of people harness the power of understanding to progress further. With face-to-face, online and blended options, Berlitz offer immersive language and culture programs for adults, kids, and teens, as well as customizable solutions for businesses and government. Berlitz has more than 450 locations in over 70 countries.

About Shanghai CIIC International Training Center

Shanghai CIIC International Training Center is the affiliate of China International Intellectech (Shanghai) Corporation Ltd. It is a key state-owned enterprise under the management of the central government and covers language training, corporate training, vocational training, and youth training, with a particular commitment to cross-culture communication programs.

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CONTACT: Jessica Pepperman
Berlitz
(609) 759-5591
jpepperman@els.edu

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