Morgan James Publishes Books on the Blockchain with Publica and Drives Print Sales to Local Bookstores

NEW YORK, Aug. 16, 2018 (GLOBE NEWSWIRE) — Morgan James Publishing announces plan to make titles available for sale with cryptocurrency, utilizing the power of blockchain technology and the Publica platform. Morgan James will make its first Book Initial Coin Offering (BICO) through Publica this fall, systematically leveraging the Ethereum blockchain’s capabilities in service of books, authors, and the publishing industry at large. 

August 2018 marks Morgan James Publishing’s 15th anniversary. Under the leadership of David Hancock, founder of Morgan James, the company has succeeded in providing a new model of publishing for authors. After navigating the frustrations of both traditional and self-publishing industries, Hancock set out to create a new way for authors by placing high value on author involvement and education regarding strategic ways to leverage the power of their books in service of their career goals. As Publishers Weeklys Lynn Andriani and Jim Milliot stated, “Morgan James makes an extraordinary effort to help its authors to grow their own business.”

In 2006, Morgan James was ranked #44 on Fast Company’s Fast50 for its significant accomplishments and impact on the industry in the next 10 years. Year after year, Morgan James has continued to make innovative strides in a constantly shifting industry. “Morgan James has endured great questioning over the years from those not understanding how we ‘fit in’. The reality is, we don’t. We’re disruptive. That’s okay with us. Often, it leaves people scratching their heads wondering what we’re doing and how! I challenge other publishers to ponder the possible impact that blockchain technology may bring to our industry, and plan for the future of the publishing economy,” explains David Hancock.

Josef Marc, CEO of Publica, says, “Morgan James Publishing is a great partner for Publica. Sparks flew the moment we met. I have long admired what they’ve done since they were named the fastest-growing new publisher. Their specialty is the world of paper books and ours is the world of e-books with a modern twist, the emerging communities who know that cryptocurrencies and blockchains are part of everyone’s future. The link between paper books and Publica’s blockchain innovations is now there for all to benefit from.”​

Perhaps the greatest feature is the blockchain’s inherent neutrality. It is unbiased by nature, providing security, transparency, accuracy, and accountability. Additionally, the sales data tied to any title via its unique public key set is trackable on Etherscan and is completely non-manipulatable, yet accessible to all. Automatic calculations and direct payment will occur through direct wallet to wallet delivery for any number of possible contract options with Smart Contracts as they are written on the blockchain.

Publishing Director at Morgan James, Bethany Marshall, states, “I am enthusiastic about the opportunities that lie ahead with Morgan James and Publica. There is tremendous overlap in the author-focused approaches both companies prioritize. Publica has a world class team and provides solutions to many pain points authors and professionals in publishing face.”

Morgan James is thrilled to play a role in this historical moment, leading the charge with Publica as the first publisher to offer its catalog for sale on the blockchain, continuing to break down borders for authors and helping make books more accessible globally.

About Publica:
Publica.com is an evolutionary publishing platform using blockchain and cryptocurrency technology to innovate in how books are funded, distributed, bought, and read. Publica’s blockchain technology makes it easier for authors to pre-sell or raise funding for their books, choose their own business model, keep their creative freedom, and their direct-selling revenue. Publica introduced its e-reader app in May at London Book Fair and became the first company to tokenize books on the blockchain.

About Morgan James Publishing:
About Morgan James Publishing: Morgan James publishes trade quality titles designed to educate, encourage, inspire, and entertain readers with current, consistent, relevant topics that are available everywhere books are sold. (www.MorganJamesPublishing.com)

MEDIA CONTACT:
Nickcole Watkins, Marketing Communications Manager
Morgan James Publishing
(516) 900-5674
Nickcole@morganjamespublishing.com

A photo accompanying this announcement is available at http://www.globenewswire.com/NewsRoom/AttachmentNg/0e015d54-9b0f-463a-bbed-50faa1b481ae

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