The Craft Cold Brew Company Positions Itself for Rapid Growth and Success with New Hires
Richmond, VA, July 18, 2018 (GLOBE NEWSWIRE) — Convergent Coffee Company, a pioneer in nitro-infused craft cold brew, announces the hiring of two key positions which will be integral in executing the brand’s exciting growth plans and its commitment to the craft brewing process.
JP Walsh joins Convergent Coffee Co. as Vice President of Sales, bringing 20 years of industry experience to the role. Walsh will drive Convergent Coffee’s aggressive growth strategy and forge relationships with new wholesale partners as the brand accelerates national expansion. Prior to joining Convergent Coffee, Walsh led the sales force at Nestle Waters North America and drove unprecedented revenue growth of their natural channel.
“Convergent Coffee truly operates in the craft way, and that is what drove me to join this great company,” said JP Walsh, new Vice President of Sales at Convergent Coffee. “The predicted growth for cold brew coffee, especially nitro, is very exciting for us. And having the best product in the category puts us in a great position to succeed.”
As proof of the dedication to its craft brew roots, Convergent Coffee has named veteran Jeffrey Martin as Director of Operations. Martin brings three decades of craft brewing experience. Most recently he led operations and quality assurance at Stone Brewing in Richmond, VA and prior to that he spent more than 20 years with Anheuser Bush. Martin will be responsible for executing Convergent Coffee’s precise craft brewing process and scale the operation to meet increased demand.
“I am very excited to work with Convergent Coffee’s dedicated and talented team of coffee experts,” said Jeffrey Martin new Director of Operations for Convergent Coffee. “Our mission in the brewery is simple – to brew and package the highest quality nitro cold brew coffee in the safest, most efficient manner, while continuously improving the quality of our product.”
The hiring of Walsh and Martin comes as Convergent Coffee rolls out a complete rebrand, with vibrant new packaging featuring a clean and distinctive look, new logo, stronger flavor identification and clearer benefit communication.
“Convergent Coffee is a pioneer of ready-to-drink, nitro-infused craft cold brew,” said Steve Ball, CEO of Convergent Coffee. “After just a few short years, we are poised to breakthrough on a national stage and now we have all of the ingredients necessary to do it successfully.”
ABOUT CONVERGENT COFFEE CO
An innovative leader and early pioneer of Nitro Craft Cold Brew, Convergent Coffee is cold brew coffee with a craft beer attitude™ and was founded in 2015 on the belief that when good things come together, great things happen. Convergent Coffee brings together a few simple, organic ingredients that are expertly cold brewed for 20 hours in true craft style and infused with nitrogen for a smoother, bolder, more refreshing and energizing coffee experience with up to 3x the caffeine of hot brew. Convergent is known for its bold, coffee forward flavor that’s big on taste, low on calories, and is naturally sweet without any added sugar or dairy. Brewed and canned in small batches at Convergent’s coffee microbrewery in Richmond, VA, Convergent is now distributed widely across the U.S. To learn more about Convergent, please visit ConvergentCoffee.com or connect with Convergent on Instagram and Facebook.
CONTACT: Jenn McFerron Sloan 816-468-6802 Jenn@commodditiesinc.com