NEW YORK, March 14, 2018 (GLOBE NEWSWIRE) — The global kombucha market is anticipated to witness huge growth opportunities and is projected to grow at a CAGR of 17.7 % during 2018-2024. The growth in the kombucha market is attributed to the increasing awareness among all the consumers groups regarding several advantages and benefits of kombucha drinks. Kombucha is considered to be the fastest growing segment in the global functional beverages industry. The rising demand for healthy and natural food and beverages is another key factor which is projected to boost the demand for kombucha. Furthermore, growing health concerns across individuals of all age groups due to rapid occurrences of chronic ailments and diseases has altered the preferences of consumers. Consumers are more attracted towards nutritive and healthy beverages and drinks as an alternative to drinks which are relatively unhealthy. However, several incidences of beverage recalls may impede the growth of the global kombucha market to some extent.
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Kombucha, is a special type of fermented tea drink. It is generally black or green in color and is usually produced by the fermentation of sugar and tea with other microbial culture such as bacteria, yeast and mold, among others. Kombucha can be efficiently added along with a large number of essences to generate and add distinct tastes to the desired drink. Each and every kombucha culture consist of several bacteria strains as well as yeasts strains. Such strains provide a broad range of end use applications as well as relatively better yield in all the applications. In addition to this, the fermented tea helps in efficiently controlling the toxicity of the affected liver cells and thus improves digestion. It also aids in improving the overall immunity and works as an electrolyte energy drink.
The global kombucha market is segmented on the basis of type, flavor, distribution channel and region. On the basis of type, the market is segmented into mold, bacteria, yeast and others. Based on flavor, the market is segmented into coconut & mangoes, berries, herbs & spices, citrus, flowers, others. By distribution channel, the market is segmented into Super Markets, Online Stores, and Specialty Store.
Geographically, the global kombucha market is divided into North America, South America, Europe, Middle East & Africa and Asia Pacific. Some of major players in the market include Reed’s, Inc., Millennium Products, Inc., Cell – Nique Corporation, Revive Kombucha., Kevita, Inc., Hain Celestial Group., Red Bull Gmbh, Kombucha Wonder Drink, and Gt’s Kombucha among others.
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