AVON, Conn., Feb. 13, 2018 (GLOBE NEWSWIRE) — For the first time, the percentage of employees who own at least one voluntary product exceeds the percentage who do not own any voluntary products, according to Eastbridge’s MarketVision™ – The Employee Viewpoint Spotlight™ Report. This represents an increase of 13 percentage points (on an overall weighted-average basis) over the same finding in the 2015 study. Furthermore, most employees continue to own more than one voluntary product, with accident and whole/universal life being the top two voluntary products owned in this year’s study.
Eastbridge publishes MarketVision™ reports every few years covering the needs, wants and expectations of key customer groups – brokers, employers and employees. The MarketVision™ – The Employee Viewpoint Spotlight™ Report updates the study completed in 2015 and provides important information carriers can use to develop better marketing plans and strategies, including a more targeted and relevant employee value proposition.
Following are a few key findings from the report:
- Sixty (60) percent of employees who own voluntary products own more than one.
- Accident, life, dental and vision products have the highest voluntary ownership rates.
- Employees are most interested in purchasing voluntary long-term care and identity protection products.
The cost of the report is $3,500. To purchase, call (860) 676-9633 or email [email protected].
Eastbridge Consulting Group, Inc. is a marketing advisory firm serving insurance and financial services organizations in the United States and Canada
FOR FURTHER INFORMATION, CONTACT:
Ginger Bates (803) 782-0560