One of the things that might be the single most significant metrics we will probably never know about the iPhone X is the number of returns after just hours or days with the device. The reason I bring this up is a talk I had with someone that I know that works in management in the DFW area for a wireless carrier. She said “we keep getting the iPhone X back because people either don’t understand how to use it or just don’t like it.” She said half then get the iPhone 8 or 8 Plus while the others go for a Samsung.
She said it is the high end buyer that usually doesn’t come in but to buy a phone every couple of years. Many hate it, especially less tech saavy people that just want it to work.
I don’t know if this is real or right. This is one person on Saturday night who deals with customers and complaints.