ORLANDO, Fla., Nov. 14, 2017 (GLOBE NEWSWIRE) — As uBreakiFix rapidly expands across North America, the leading tech repair company is pleased to welcome four new executive hires: Mitch Paull as Chief Financial Officer; Dan Milholland as Director of Strategic Partnerships; Todd Pressley as Director of Corporate Retail; and Mary Critchett as Director of Communications.
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The impressive lineup brings expertise in the technology sector, with more than 60 years of combined experience, preparing the organization for another explosive year in 2018.
“This has been our biggest year of corporate growth to date, with the addition of nearly a dozen executive roles that will allow us to elevate our brand presence and reach,” said uBreakiFix Founder and President Justin Wetherill. “Mitch, Dan, Todd and Mary bring invaluable experience and insight to our team, and we look forward to seeing them grow alongside our brand. uBreakiFix is built upon the shoulders of talented people with a shared vision for exceptional quality and care. With their expertise and leadership, we look forward to refining that vision to better serve our team, stores and customers.”
In his role as CFO, Mitch Paull oversees financial and accounting responsibilities for uBreakiFix. Paull brings more than 30 years of experience, including serving as a CPA with PricewaterhouseCoopers, moving into finance with Merrill Lynch and as treasurer of a NYSE publicly traded company, in addition to holding positions including CIO, CFO, vice president of global logistics and merchandising, executive vice president of operations and president. He has also been honored by the U.S. consumer electronics industry as the recipient of the S. David Feir Humanitarian Award.
“My draw to uBreakiFix was the opportunity to be a part of a driven, experienced and adventurous management team with a desire to excel and make a positive contribution to its employees and the world,” said Paull. “It was a chance to roll up my sleeves and employ what I have learned throughout my career.”
Director of Strategic Partnerships Dan Milholland brings more than 24 years of experience in the wireless industry, where he worked to help authorized dealers and franchisees maximize profit while delivering a superior customer experience. Milholland is responsible for helping support the uBreakiFix relationship with national strategic partners, including Google, Samsung and Asurion.
“The people and culture are what made this company desirable,” said Milholland. “I am excited to use my experience to help uBreakiFix grow, while ensuring we deliver on our commitments to franchisees and, most importantly, our customers.”
With leadership, mentorship and more than 17 years of retail experience, uBreakiFix welcomes Todd Pressley as director of corporate retail. In this role, Pressley leads the growth and operations of uBreakiFix corporate retail stores. Pressley began his career in the wireless industry, serving in multiple roles, including director of sales and marketing for a regional wireless carrier, where he focused on customer experience, sales, training, leadership development and business-to-business sales.
“It is rare to see a company grow at the pace of uBreakiFix and maintain an impressive focus on customer experience and its employees,” said Pressley. “I’m excited for the opportunity to lead the rapid growth of our corporate stores and be a part of the future here.”
Mary Critchett brings 10 years of experience driving integrated communications programs for business-to-business and consumer tech companies. As Director of Communications, Critchett will manage the planning and implementation of external and internal communications programs to build brand equity across stakeholder groups, including guests, employees and franchisees.
Critchett recently relocated from Portland, Oregon, where she worked at Edelman and led communications strategies and media relations for tech clients. Her communications work has won six Public Relations Society of America Portland Spotlight Awards and an American Marketing Association Marketing Excellence Award.
“The team’s passion, drive and creativity drew me here,” said Critchett. “I’m thrilled to join uBreakiFix and oversee the communications strategy for the growing business.”
uBreakiFix has more than 340 locations open across the U.S. and Canada, with nearly 700 stores in development. To date, the company has completed more than three million repairs, including cracked screens, water damage, software issues, camera issues and most other technical problems.
uBreakiFix was founded in 2009 by millennial duo David Reiff and Justin Wetherill, a 2017 Forbes 30 Under 30 honoree. The pair later partnered with Eddie Trujillo to transition their Internet-based brand to a brick and mortar tech repair alternative that was quick, affordable and provided a quality customer experience. Since its inception, the company has grown organically without debt, investors or consultants. uBreakiFix services all brands of electronics, offering phone screen repair, computer repair and more to consumers and businesses alike.
Founded in 2009, uBreakiFix specializes in the repair of small electronics, ranging from smartphones, game consoles, tablets, computers and everything in between. Cracked screens, water damage, software issues, camera issues and most any other problem can be repaired by visiting uBreakiFix stores across the U.S. and in Canada. uBreakiFix is the official walk-in repair partner for Pixel, a phone by Google. For more information, visit ubreakifix.com.
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