PHILADELPHIA, June 19, 2017 (GLOBE NEWSWIRE) — Following the recent launch of Ally Invest, which offers low-cost investing alongside great savings rates from Ally Bank, Ally Financial, Inc. (NYSE:ALLY) today announced it is circulating hundreds of Hardest Working Dollars around the city of Philadelphia, to underscore its commitment to be “home of the hardest working dollar.”
Photos accompanying this announcement are available at:
Beginning this week, Ally is putting 500 real U.S. $1 bills into circulation in Philly. The bills are being spent at local establishments, such as convenience stores, coffee shops and diners, where cash is widely used. Philadelphians can check their $1 bills at allyhardestworkingdollar.com to see if they are eligible to win $100, $5,000 or $10,000.
To mark the campaign’s kickoff, Ally dispatched a troop of costumed George Washingtons to salute some of Philly’s hardworking commuters, volunteers and first responders. The “Georges” Philadelphia itinerary included surprising and delighting commuters in the downtown area with breakfast pastries; a visit to Philabundance, the largest hunger relief organization in the Delaware Valley, where Ally presented a donation and treated volunteers to refreshments; and provided a celebration for local police.
“We believe being an ally for our customers’ financial well-being means encouraging them to focus on the products and services that will improve their financial lives for the long run,” said Diane Morais, president of Consumer & Commercial Banking Products at Ally Bank. “Our hope is that this campaign will get Philadelphians to look at their dollars and think: could my hard-earned dollars be working even harder for me?”
The Hardest Working Dollar sweepstakes officially kicks-off in Philly on June 19 and concludes July 31, 2017. Watch this video for more about the program.
“The Hardest Working Dollar campaign is a continuation of our efforts to ‘Do It Right’ for our customers and all consumers by encouraging them to think about their money differently and make the most of their financial futures, down to each penny and dollar,” said Ally Chief Marketing and Public Relations Officer Andrea Riley.
For more information about the campaign, including prize periods, rules and eligibility, visit allyhardestworkingdollar.com and follow the hashtag #hardestworkingdollar on Twitter and Facebook.
About Ally Financial Inc.
Ally Financial Inc. (NYSE:ALLY) is a leading digital financial services company and a top 25 U.S. financial holding company offering financial products for consumers, businesses, automotive dealers and corporate clients. Ally’s legacy dates back to 1919, and the company was redesigned in 2009 with a distinctive brand, innovative approach and relentless focus on its customers. Ally has an award-winning online bank (Ally Bank Member FDIC, Equal Housing Lender) offering deposits, credit card and home loan products, one of the largest full service auto finance operations in the country, a complementary auto-focused insurance business, a growing wealth management and online brokerage platform, and a trusted corporate finance business offering capital for equity sponsors and middle-market companies.
The company had approximately $162.1 billion in assets as of Mar. 31, 2017. For more information, visit the Ally press room at http://media.ally.com.
CONTACT: Media Contact: Cristi Vazquez 313-656-3817 email@example.com