SPOKANE, Wash., Oct. 03, 2016 (GLOBE NEWSWIRE) — Fueled by their commitment to the community, RLHC (Red Lion Hotels Corporation) (NYSE:RLH) is encouraging guests, hotel associates and surrounding community members to sport pink in support of Breast Cancer Awareness month. Throughout the month of October, the brand will feature a lineup of events and property offerings each week to drive awareness of the disease and raise funds for research into its cause, prevention, diagnosis, treatment and cure.
The lobbies of all Hotel RL, Red Lion Hotels, Red Lion Inn & Suites, GuestHouse and Settle Inn properties will don pink signage, pink flowers, pink exterior lighting and more. In addition to the campaign’s presence in RLHC lobbies, there will also be a digital and local event component.
At Hotel RL locations, the brand’s neighborhood-driven performance platform, the Living Stage, will dedicate a weekly performance during the month of October to Breast Cancer Awareness. The lineup will feature a Susan G. Komen speaker, a survivor forum with local participants sharing their stories, “Dressed in Pink Manicures” for guests, a poetry night and more. Designed to inspire and spark conversation, these performances will now take on a widespread issue that affects many families and communities where RLHC properties call home.
“This is more than just going pink for a month. We’re committed to doing our part to eradicate breast cancer,” said Greg Mount, President and CEO of RLHC. “With this campaign, we aim to increase awareness of the disease in hopes to raise funds for research and honor those who have fought against it. This is an initiative that is a major passion point for us and that we are extremely proud of.”
Additional Guests experiences will include:
- $2 Bike Rentals with all proceeds donated to the charity throughout the month of October
- Campaign inspired Instagram frames set up in the lobby for guests to engage and share using the hashtag #RLHCGoesPink
- Local cancer walk signup stations for guests and hotel associates
- Self-serve donation baskets located throughout the lobbies
- Pink palate pleasers such as a pink breakfast selection, signature pink drink offerings at the bar and a “Dressed in Pink” themed happy hour in which proceeds go to the Susan G. Komen foundation
For more information and campaign details, please visit please visit the company’s website at www.rlhco.com.
About RLHC:
Red Lion Hotels Corporation, established in 1959, is an international hospitality company primarily engaged in the franchising, management and ownership of upscale, midscale and economy hotels under the Hotel RL, Red Lion Hotels, Red Lion Inn & Suites, GuestHouse, Settle Inn, Vantage Hotels, Americas Best Value Inn, Canadas Best Value Inn, Lexington by Vantage, America’s Best Inns and Suites; Country Hearth Inns; Jameson Inns; Signature Inn and 3 Palms Hotels and Resorts brands. The company also owns and operates an entertainment and event ticket distribution business under the brand name TicketsWest. For more information, please visit the company’s website at www.rlhco.com.
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CONTACT: Investor Relations Contact: Evelyn Infurna O: 203-682-8265 C: 203-856-2088 [email protected] Media Contact: Elyse Eisen Account Director, MMGY Global for RLHC (Red Lion Hotels Corporation) 646-442-6767 [email protected]