MyWebGrocer Client Lactalis Wins 2015 SMB Market Award

WINOOSKI , Vt., Oct. 27, 2015 (GLOBE NEWSWIRE) — MyWebGrocer, a leading provider of digital marketing and e-commerce solutions to the grocery and Consumer Packaged Goods (CPG) industries, announces that its work with Lactalis, a multi-national dairy products corporation, won the Consumer Goods Technology’s SMB Market Award.

The SMB Market Award is presented to the small to mid-sized consumer goods firm that is best utilizing technology or business initiatives to achieve substantial growth in size or revenue. Galbani Cheese, a Lactalis brand, was recognized for its custom online and offline data methodology strategy, which was developed by MyWebGrocer to encourage product trials and drive sales.

“Lactalis wanted to raise awareness of its Galbani Cheese product to drive additional sales, so our team implemented a tailored digital advertising solution on our contextual marketing network to help meet those goals,” said Greg Stevens, executive vice president at MyWebGrocer. “Our goal is to provide solutions that are tailored to our clients and their customers, helping them build personal connections and drive brand loyalty. We’re thrilled to see that our hard work paid off in such a significant way for Lactalis.”

Through couponing initiatives and ad campaigns served to digital grocery shoppers through MyWebGrocer’s contextual advertising network for CPG brands, the Galbani cheese brand, Italy’s No. 1 cheese brand, was positioned by MyWebGrocer as providing a true Italian experience to U.S. consumers. By driving add-to lists and increasing add-to-cart conversions, MyWebGrocer helped the Galbani brand, and in turn Lactalis, increase market share and garner additional brand loyalists in a competitive market.

Lactalis was presented with the SMB Market Award at the Business Technology & Leadership Conference. Other finalists in this category included Café Britt, King’s Hawaiian, Naples Soap Company and Samuel Adams.

To learn more about the work MyWebGrocer is doing for leading brands and retailers, visit http://mywebgrocer.com/.

About MyWebGrocer

MyWebGrocer offers the only complete Digital Experience Platform for grocers and Consumer Packaged Goods brands. The platform powers every interaction to engage, transact and retain grocery shoppers through digital offerings ranging from planning and shopping platforms to mobile and social tools. The company also offers opportunities for consumer packaged goods brands looking to reach consumers with relevant advertising, promotions and offers throughout their grocery path to purchase.

Founded in 1999, MyWebGrocer manages digital solutions for more than 130 retailers across the globe, representing more than 10,000 stores, and 500+ major consumer packaged goods brands. For more information, please visit www.MyWebGrocer.com, and connect with us on LinkedIn and Twitter.

CONTACT: Maggie Nichols
         Walker Sands Communications
         maggie.nichols@walkersands.com
         312-648-6001