YIFTEE(TM) OFFERS NO HASSLE EGIFT CARD AND LOYALTY SERVICE TO MASTERCARD EASY SAVINGS MEMBERS

MENLO PARK, CALIF., Oct. 20, 2015 (GLOBE NEWSWIRE) — Yiftee announced that it has joined the MasterCard Easy Savings program, providing millions of enrolled MasterCard small business cardholders the opportunity to earn 20% off monthly subscription rates for the Yiftee eGift Card and loyalty service.

Yiftees are thoughtful gifts that people send and receive via mobile or desktop, and pick up at local stores, restaurants and online. For example, local businesses can thank new or loyal customers with rewards or discounts that encourage return visits.

“There are so many uses for Yiftee for our Easy Savings Members – from customer appreciation and loyalty programs to eGift Cards delivered instantly via email, text and Twitter,” said Jay Singer, Group Head, North American Commercial Products for MasterCard.

The offer is valid on a monthly subscription for one or multiple store locations at http://www.mastercard.com/easysavings/common/en_US/index.html when paying with an eligible card enrolled in the MasterCard Easy Savings Program. Merchants will receive a rebate of 20% of the list subscription price of $20 per month, plus $10 per month for additional locations. There are no set up or other merchant fees, and Yiftee will walk merchants through the setup process so they can be up-and-running in half an hour.

“We are thrilled to take our longstanding MasterCard agreement to this new level, offering the service to all Easy Savings members at a low price,” said Donna Novitsky, Yiftee CEO. “Any merchant that accepts MasterCard can set up their eGift Card in minutes by just adding a link to their website and/or FaceBook page and linking to Yiftee for their custom branded eGift-selling page. New customers will show up to redeem their eGift Cards in the shop, presenting a MasterCard virtual gift voucher on their mobile devices or printed out. With this, MasterCard helps local businesses develop their own loyalty programs.”

ABOUT YIFTEE

Yiftee (Yiftee.com) is the award winning no hassle gift card and loyalty solution with no special technology or POS integration, no revenue-share, no discounting, and no special accounting. It’s easy for merchants to offer eGift Cards on their website and Facebook page. Merchants gain additional sales, foot traffic, and an eGifting capability like big retailers. Consumers, corporations, and merchants use the Yiftee mobile and online app to send thoughtful, unexpected gifts via Twitter®, email, and text. Recipients pick up their Yiftee gifts using their smartphone at their favorite local restaurants and shops, driving profitable business to those merchants.

Photos accompanying this release are available at:

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CONTACT: Simona Martin
         Director of Marketing, Yiftee
         simona@yiftee.com
         650-564-4438