Rocky Mountain Health Plans Launches "Locals" Campaign Across Western Slope

GRAND JUNCTION, Colo., Oct. 20, 2015 (GLOBE NEWSWIRE) — Rocky Mountain Health Plans (RMHP) is pleased to announce a new multi-media advertising campaign encouraging Coloradans to “Keep It Local” during the 2016 Open Enrollment Period for health insurance.

Individuals across the country can enroll in a 2016 health insurance plan from November 1, 2015 to January 31, 2016, and RMHP wants Coloradans looking to renew or choose new plans to know that we’re Colorado’s health plan.

RMHP kicked off the new campaign on Sunday during the Denver Broncos’ game in the first airing of their If You Live Here You Get It television commercial. RMHP highlighted what makes them stand out from the competition with a touch of humor, highlighting comical Colorado situations. The ads remind us there are certain things a Coloradan just knows, like how to pack a back pack, drink water in the wilderness, and how to carry your skis without creating a scene in the ski shop. The campaign emphasizes that it takes one to know one and when it comes to delivering personalized attention from a health insurance company, you may just want to choose your neighbor – who gets it.

RMHP kept it local themselves while creating the ads. The entire campaign was produced within Colorado, features only local actors, and relied 100 percent on Colorado businesses to produce the television, radio, magazine, and newspaper ads that will be hitting airwaves, high school athletic fields, and even local coffee shops. The campaign’s message supports RMHP’s philosophy to put people before profits and improve the lives of Members and the health of Colorado communities.

“For over 40 years, Rocky Mountain Health Plans has been Colorado-based and Colorado-focused,” said Leanne Hart, Director of Marketing and Communications at RMHP. “This year’s campaign reminds those looking for health insurance that we’re Colorado, too, and we are uniquely positioned to help them find the plan that best fits and supports their own Colorado lifestyle.”

The new campaign will run heavily across the Western Slope during the Open Enrollment Period.

About Rocky Mountain Health Plans

Founded in 1974 in Grand Junction, Colorado, as an independent, not-for-profit health insurance provider, Rocky Mountain Health Plans uniquely understands the needs of Colorado and the people who live here. We provide access to high quality health care enabling our more than 300,000 Members to live longer, healthier lives, while maintaining our mission to put people before profits. Rocky Mountain Health Plans is the only health plan in Colorado to serve every market segment, including individuals, families, employers, Medicare, Medicaid, and Child Health Plan Plus beneficiaries. The National Committee for Quality Assurance (NCQA) has awarded Rocky Mountain Health Plans a commendable status for continuously improving the quality of care and services provided to Members. For more information, visit rmhp.org or connect with RMHP on social media @RMHPColorado on Facebook, @RMHP on Twitter, @rmhpcolorado on Instagram, and RockyMtnHealthPlans on YouTube.

Photos accompanying this release are available at:
http://www.globenewswire.com/newsroom/prs/?pkgid=37005
http://www.globenewswire.com/newsroom/prs/?pkgid=37006

CONTACT: Leanne Hart, Director of Marketing & Communications
         Rocky Mountain Health Plans
         Direct: 970-263-5511
         Cell: 970-316-1989
         Email:  leanne.hart@rmhp.org