Asia Pacific Beer Market: Consumer Preference to Drive Premium Beer Sector at a 4.6% CAGR till 2020: Transparency Market Research

Albany – NY, Oct. 19, 2015 (GLOBE NEWSWIRE) — Another major contributing force of the Asia Pacific beer market is the ever-growing population of this region. The presence of densely populated countries in Asia Pacific such as India and China have resulted in higher demand for beer in this region. Moreover, the growing acceptance of Western culture has greatly influenced drinking habits in APAC. On the contrary, factors such as increasing health concerns associated with drinking beer and the strict rules and regulation related to drinking beer will suppress the Asia Pacific beer market.

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By type, the Asia Pacific beer market is segmented into mainstream, premium, and economy beer. In 2013, the sector of mainstream beer boasted the largest market share of 33.5%. The success of the mainstream beer sector is due to the fact that this beer is manufactured by established brands and these companies have their local manufacturing units in the nation where it is sold, which makes this beer affordable. Some of the top-selling beers in APAC are OB Blue (South Korea), Kirin Ichiban (Japan), Asahi Breweries (Japan), Tsingtao (China), and Yanjing Brewery (China).On the other hand, the premium beer sector is projected to expand at a 4.6% CAGR during the forecast period. The premium beer sector will experience good growth in the coming few years due to the rising disposable income of the population in APAC, which encourages consumers to spend willingly on beer. Consumers in the Asia Pacific beer market are looking out for both premium beer and beer manufactured by microbrewers that offer different flavors.

By geography, the Asia Pacific beer market is segmented into China, Japan, India, South Korea, Vietnam, Singapore, Australia, and others. China was the largest sector in the Asia Pacific beer market in 2013, due to its high population and income levels. Furthermore, the demand for beer is expected to grow significantly in countries such as Vietnam, Singapore, India, and South Korea, which will propel the overall APAC beer market.The Asia Pacific beer market is intensely competitive. The top five players in the market hold 51% of the market. Some of the notable players in the APAC beer market are Tsingtao Brewery, Asahi Breweries, San Miguel Brewery, Anheuser-Busch InBev, Kirin Holdings, Beijing Yanjing Brewery, and China Resources Enterprise.

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The APAC beer market is segmented as below:

By types:

  • Premium
  • Mainstream
  • Economy

By countries:

  • China
  • India
  • Japan
  • South Korea
  • Australia
  • Vietnam
  • Singapore
  • Others

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