Using its verified business database of more than 16 million records, Infogroup identified key economic features of small towns with a high concentration of hotels per 10,000 residents. The study found that although number of hotels alone doesn’t justify calling a town a vacation hotspot, the key economic features of small towns with a high concentration of hotels per 10,000 residents paints the picture of a tourist town.
Infogroup’s GeoDNA® segmentation tool leverages Infogroup’s extensive business and consumer data along with U.S. Census data to identify the genetic makeup of zip codes across the country and segments them into clusters categorized by consumer-heavy, business-heavy, or a combination.
The GeoDNA tool found that the top ten small towns with the highest concentration of hotels per 10,000 residents are 12.5 times more likely to contain the business-heavy cluster Fresh Air and Fine Wine and 3.6 times more likely to contain the mixed cluster, Gilded Getaways.
“In an ongoing series of insights studies, we wanted to answer the question marketers often ask: ‘Where do Americans go to get away from it all?'” said Michael Iaccarino, chairman and CEO, Infogroup. “B2B and B2C Marketers looking to most efficiently target customers can use these data points for campaigns that see high returns in today’s complex market.”
Top 10 small town getaways in the U.S.:
- Sevierville, TN
- Branson, MO
- Astoria, OR
- Newport, OR
- Jackson, WY-ID
- Key West, FL
- Kill Devil Hills, NC
- Spearfish, SD
- Bennington, VT
- Vineyard Haven, MA
With 95,000 residents, Sevierville hosts 23 hotels per 10,000 residents. Of the population, 52 percent are married, earn an average of $53,000/year, and 70 percent own a home—the average of which costs $152,000. Infogroup’s TargetReady® models identified an affinity for freshwater fishing and animal companionship.
For additional insight, Infogroup profiled each region in the top ten by examining demographic and psychographic features from its consumer database of more than 150 million records, and then identified key characteristics from its business database like major employers. All variables for this study were aggregated at the micropolitan level.
“This study shows just how precise our data compilation and verification truly are,” said Matt Graves, Chief Data Officer at Infogroup. “We compare millions of data points across hundreds of categories in multiple viewpoints to ensure good data hygiene, efficient compilation processes and a wide depth of data for our business and consumer databases.”
Infogroup is a marketing services and analytics provider that delivers best in class data-driven customer-centric technology solutions. Our data and software-as-a-service (DaaS & SaaS) offerings help clients of all sizes, from small companies to FORTUNE 100TM enterprises, increase their sales and customer loyalty. Infogroup provides both digital and traditional marketing channel expertise that is enhanced by access to our proprietary data on 235 million individuals and 24 million businesses, which is distributed real-time to our clients. For more information on Infogroup’s marketing and data solutions, visit www.infogroup.com.
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