The Town of Addison Selects LAUNCH Agency for New Economic Development and Tourism Campaign

DALLAS, Sept. 11, 2015 (GLOBE NEWSWIRE) — The town of Addison, Texas, located just north of Dallas, believes in a friendly, personalized approach to businesses and residents. Naturally, they desired an ad agency that lived and breathed this entrepreneurial spirit.

Addison’s request was simple—to increase economic development and tourism, and to increase usage of the Addison Conference and Theater Centre. After careful consideration of several local ad agencies, Addison selected LAUNCH Agency, a fellow North Dallas-based business, as the team best equipped to help achieve greater success.
 
“We were able to capture the spirit and essence of Addison and talk about it in a way that was compelling,” says Michael Boone, Launch Principal.
 
LAUNCH Agency’s expertise in the area of launching and relaunching brands appealed to the town of Addison, as they look forward and begin planning the next phases of their expansion.  Addison sought an agency that could help build the town’s brand, continue the growth that has made it one of the best places in the U.S. to start a business, and get credit for what makes them unique.
 
“We’re in the sweet spot—we have a great location that is within 10-15 minutes of Downtown Dallas, Love Field, and Frisco and the new Cowboys complex,” says Mary Rosenbleeth, Addison Public Communications Manager.  “The timing with Launch couldn’t be more perfect—both our economic development and tourism and Conference Centre campaigns are very creative projects.”
 
LAUNCH was also impressed by “the Addison way” of doing business—a business experience that offers personalized service to each and every resident and tenant.  This philosophy aligned with the LAUNCH business philosophy.
 
“Launch is very much the kind of business that Addison has been attracting—creative and startup businesses,” says Mary.  “Because they are our demographic, they were really able to understand what we’re trying to accomplish.”
 
LAUNCH’s first advertising campaign for Addison debuts this month, in the Dallas Business Journal, D CEO and other publications.
 
Addison, Texas is a growing city that entrepreneurs and major corporations alike call home.  With over 175 restaurants and 23 hotels, Addison combines modern office buildings, upscale shopping, award-winning parks, and beautiful residential neighborhoods that are just a short drive from Downtown Dallas.  Featuring the conveniently located Addison Airport, the city’s location makes it the perfect place to eat, work, play, and visit.  To learn more, visit them on the web at http://www.addisontx.net.
 
Launch Agency is a full-service advertising agency based in Dallas. Founded in 2003, they are nationally recognized for award-winning creative work, and for positioning and marketing both fast-growth and mature companies. Current clients include Park Place Dealerships, Baylor Scott & White Health, Borden Dairy and Promised Land Dairy. Visit http://www.launchagency.com or www.facebook.com/launchagency to learn more.

CONTACT: Alexandra Watson
         Digital Director, LAUNCH Agency
         972.818.4100 x107 
         awatson@launchagency.com

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