OMAHA, Neb., Sept. 9, 2015 (GLOBE NEWSWIRE) — Infogroup Targeting Solutions announces today the growth of their proprietary business and consumer databases capabilities, which empowers brands to leverage Infogroup’s digital data through any Programmatic Marketing Platform (PMP) they’re currently running.
By bringing the same high-performing data the company is using offline into the digital arena, Infogroup is an essential partner to marketers executing multichannel campaigns, including Display, Mobile, Video, Email and Direct Mail. This move will allow Infogroup to further invest in the way they help brands create multi-touch customer engagement initiatives to influence customers with a strong message throughout the buying cycle.
“The scale and accuracy of our combined B2B and B2C digital data enables marketers to reach meaningful and targeted audiences, delivering real results in campaigns that touch multiple channels,” said Michael Iaccarino, Chairman and CEO of Infogroup. “We identified a market need for scalable digital data that doesn’t sacrifice precision, and leveraged our expertise in high-quality offline data to create digital data assets that enable our clients to execute high-performing campaigns, both online and offline.”
Infogroup’s comprehensive consumer audience taxonomy of 190 million consumer profiles includes data across 60 demographic profiles and 170 different consumer interests or behavioral characteristic categories such as Animals, Arts and Entertainment, Automotive, Donors, Health & Beauty, Home & Garden, Shopping, Sports, among others.
Infogroup’s B2B data offers rich audience segmentation of 145 million business decision makers across 70 different business functional areas, including Medical and Health, Finance, IT, among others. Additionally, there are 40 company-specific details and more than 150 industry specific categories for targeting precision and creating audiences at scale.
“By leveraging precise consumer characteristics and company-specific detail, Infogroup offers a unique and comprehensive multichannel data portfolio that spans both business and consumer audiences, online and offline,” said David McRae, President of Infogroup Targeting Solutions. “Our complete end-to-end solutions and multichannel capabilities enable our clients to increase engagement throughout the customer lifecycle.”
For more information on Infogroup Targeting Solutions services please contact us.
About Infogroup Targeting Solutions
Infogroup Targeting Solutions helps B2B and B2C companies increase sales and customer loyalty through analytically driven consumer and business data solutions. With decades of proven experience powering intelligent marketing, we build multichannel solutions spanning direct mail, email, and display advertising using contextually relevant information on 235 million individuals and 24 million businesses. Relevant information, powered by flexible Data as a Service (DaaS) delivery systems, enable marketing professions to connect and engage with their most valuable audiences.
Infogroup is a marketing services and analytics provider that delivers best in class data-driven customer-centric technology solutions. Our data and software-as-a-service (DaaS & SaaS) offerings help clients of all sizes, from small companies to FORTUNE 100TM enterprises, increase their sales and customer loyalty. Infogroup provides digital and traditional marketing channel expertise that is enhanced by access to our proprietary data on 235 million individuals and 24 million businesses, which is distributed real-time to our clients.
CONTACT: Erin Jordan Walker Sands Communications 312-265-3089 firstname.lastname@example.org