Hasbrouck Heights, NJ, Sept. 8, 2015 (GLOBE NEWSWIRE) — Demand Gen Report has announced that nominations are now being accepted for the fifth annual Killer Content Awards, which recognize organizations that have raised the bar in content marketing strategies and campaigns.
Winners will be honored at an awards ceremony at the Fairmont Scottsdale Princess in Scottsdale, Ariz., during Demand Gen Report’s B2B Content2Conversion Conference (Feb 15-17, 2016), an educational and networking event for B2B marketers interested in developing and optimizing content marketing strategies.
Designed to highlight companies helping to write the new rules of content marketing, The Killer Content Awards have become known to industry insiders as The Finnys, as the trophy features a shark fin, representing a company’s ability to stand out in a crowded sea.
Content has become a competitive differentiator for all B2B marketers. As the content sea grows more crowded, it has become increasingly important for marketers to show their ‘fins’–to earn their place as masters of that dense sea–by creating compelling and unique content across a variety of formats, such as white papers, E-books, infographics, videos and interactive assessments.
“The Finnys are a great opportunity to honor the most innovative campaigns and tactics that drive successful engagement for leading organizations,” said Andrew Gaffney, President of G3 Communications, which publishes Demand Gen Report. “They also create an opportunity to inspire other B2B marketers by providing them with a series of best practices and success stories that they can apply in the future.”
Winners of the 2015 Killer Content Awards included notable brands such as Dell, EMC, Glassdoor, Marketo, Panasonic, and SAP.
Companies can nominate their killer content in a variety of categories, including:
• Measurable ROI
• Influencer Campaign
• Multi-touch Campaign
• Short-form Content
• Interactive Content
• Social Amplification
• Nurture Campaign
• Buyer-focused Content
• Account-based Content
• Research-based Content
• Sales Enablement Campaign
A complete report detailing the 2016 winning campaigns and best practices will be released next February during the B2B Content2Conversion Conference in Scottsdale, Ariz., where four of the top winners will present their winning content.
B2B marketers interested in submitting their work should nominate their content and campaigns by completing the 2016 KCA Call for Nominations form by November 23, 2015.
About The 2016 B2B Content2Conversion Conference
Hosted by Demand Gen Report, the 2016 B2B Content2Conversion Conference is an educational event focused on strategies for mapping, developing, and using content marketing to nurture the buyer relationship and enhance conversions. The event will be held February 15-17, 2016 at The Fairmont Scottsdale Princess in Scottsdale, Ariz.
About Demand Gen Report
Demand Gen Report (DGR), a division of G3 Communications, is a targeted online publication that spotlights the strategies and solutions that help Business-2-Business (B2B) companies better align sales, marketing, and disparate teams to support growth and drive revenue. DGR content and news coverage focuses on the sales and marketing tools and technologies that enable companies to better measure and manage multichannel demand generation efforts. Demand Gen Report is the only information source directly focused on this rapidly emerging business discipline.
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