MARYSVILLE, Ohio, Sept. 2, 2015 (GLOBE NEWSWIRE) — Scotts is increasing its efforts to help California’s drought-stricken homeowners with the introduction of EveryDrop™. This new product line helps soil absorb water that hits its surface, whether it comes from the sprinkler or Mother Nature, driving water deeper into the ground reaching the roots and reducing evaporation. EveryDrop™ can be used anywhere around their home – lawns, gardens, flowerbeds, even indoor plants.
Determined to help those dealing with devastating drought care for their lawns and gardens, Scotts, with the support of California’s Department of Food And Agriculture, expedited the launch of EveryDrop™ to help residents meet Governor Jerry Brown’s mandate: reduce water use by 25 percent.
“We pledged ourselves to a new era of water consciousness several years ago,” said Jim Hagedorn, chairman and CEO of ScottsMiracle-Gro. “We know water is not an infinite resource, every drop counts, and we all have to do our part to use water in more efficient ways. New product development and the introduction of EveryDrop is part of that commitment.”
The Company has a long track-record of water conservation and is leveraging significant resources to support the State’s water reduction efforts, with tools that help Californians save water today, reinvent their yards and get inspired with smart and simple ways to save water, go low maintenance and still create a dynamic outdoor space. For more information on how to conserve water, visit ScottsMiracleGro.com/California.
Innovations such as EveryDrop™ make sure the benefits of lawns and gardens go far beyond the backyard: they cool the environment, serve as a natural air purifier and provide an area for children to play and for family to gather. With the launch of EveryDrop™, homeowners have the ability to use less water and still enjoy their outdoor space.
EveryDrop™ is now available at Home Depot, Lowe’s and Orchard Hardware Supply throughout California beginning September 1. The product ranges from $9.99-$11.99 and comes in a 10-pound bag or 3-pound shaker jug.
With more than $2.8 billion in worldwide sales, The Scotts Miracle-Gro Company is the world’s largest marketer of branded consumer products for lawn and garden care. The Company’s brands are the most recognized in the industry. In the U.S., the Company’s Scotts®, Miracle-Gro® and Ortho® brands are market-leading in their categories, as is the consumer Roundup® brand, which is marketed in North America and most of Europe exclusively by Scotts and owned by Monsanto. In the U.S., we operate Scotts LawnService®, the second largest residential lawn care service business. In Europe, the Company’s brands include Weedol®, Pathclear®, Evergreen®, Levington®, Miracle-Gro®, KB®, Fertiligène® and Substral®. In 2015, the Company ranked in Forbes 100 Most Reputable Companies in America. For additional information, visit us at www.scottsmiraclegro.com.
CONTACT: Annika Tunberg Zeno Group for ScottsMiracle-Gro Annika.Tunberg@zenogroup.com 312-321-4862