Cord Media Company Selected as Agency of Record for Hard Rock Energy Drink

Palm Desert, CA, Sept. 1, 2015 (GLOBE NEWSWIRE) — Cord Media Company, a full-service agency specializing in creative services, media, integrated marketing, and branding, is pleased to announce it has been selected as the agency of record for Hard Rock Energy Drink. 

Cord Media will handle brand development and all aspects of marketing, including creative, advertising, public relations, social media, digital, production and media buying, on behalf of the product.

“We are well-versed on the vibe of the legendary Hard Rock brand and are excited to have the opportunity to promote its energy drink,” says Jaci Fitzsimonds, President, Cord Media. “We look forward to working closely with Hard Rock International and Enterprise Beverage Group to generate buzz about their latest venture.” 

Headquartered in Fort Lauderdale, FL, Hard Rock Energy Drink comes in three unique flavors, and is currently available online, in 40 U.S. Hard Rock Cafés, and in over 650 7-Eleven locations in select Texas cities, with future plans for additional distribution.

Spearheading Cord Media’s efforts in the South Florida office is Lisa Herman, a senior public relations specialist who has been with the company for over six years.

Cord Media has extensive experience working with the Hard Rock brand, having handled advertising, marketing and branding for multiple properties. Cord Media managed the advertising and branding for the grand opening of Hard Rock Hotel Palm Springs, as well as currently working with the hotel on its marketing efforts. The award-winning agency was also honored earlier this year for the branding and creative work for KURO, the newest dining destination in the Seminole Hard Rock Hotel & Casino in Hollywood, FL. 

Cord Media retains a variety of clients, including growing branches specializing in dynamic marketing and public relations for the gaming, hospitality, home development and restaurant industries, among others. So far this year, Cord Media has received 13 International Communicator Awards, four Telly Awards (nationally recognized), 24 Addy Awards by the Desert Cities branch of the American Advertising Federation (AAF), and three Silver Addys in the District level AAF competition.  In 2014 and 2015, Cord Media was named to the Inc. 5000 list of fastest-growing private companies in America.

About Cord Media


Cord Media is an award-winning, full-service advertising and marketing agency, providing graphic and website design, social networking, television/radio production, public relations, media buying, trafficking, and account management, all in-house. Cord Media’s clients include: Hard Rock Energy Drink, Hard Rock Hotel Palm Springs, Seminole Hard Rock Hotel & Casino, St. Croix Casinos, Muckleshoot Indian Casino, Spotlight 29 Casino, Tortoise Rock Casino, Hollywood Park Casino, Career Builder Challenge (formerly Humana Challenge), Lennar, DR Horton, Family Development, Alta Verde Group, Signature at PGA WEST, The Living Desert, Port of Everett, City of Indio, Teserra, Copley’s on Palm Canyon, TRIO Restaurant, among others. Cord Media’s main office is located at 43645 Monterey Ave. Suite D, Palm Desert, CA and can be reached by phone at 760.834.8599.  Other offices include: Malibu, CA and South Florida. 


CONTACT: Kristy Kneiding
         Director of Public Relations

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