Dallas, Texas (August 12, 2011) – StockGuru Shines its Spotlight on BillMyParents (OTCQB: BMPI) (OTCBB: BMPI), leaders in the teen prepaid card space, debuted their new, high-impact marketing campaign — the Anti-Green Movement — at the 7thannual BlogHer conference last weekend at the San Diego convention center. BlogHer attracted 3,600 women bloggers who gathered to attend social media-related sessions, panels and networking events, as well as an Expo where household-name consumer brands promoted their newest products. The launch of the BillMyParents’ Anti-Green Movement at BlogHer is part of a comprehensive new marketing campaign that will extend through the end of the year, span multiple consumer channels, and is expected to expose the BillMyParents brand to tens of millions of consumers. The Company closed on August 11, 2011, at $0.45, trading in a fifty-two week range of $0.63 – 0.35.
The tongue-in-cheek Anti-Green Movement marketing campaign uses disruptive messages like “green is bad” and “plastic is good” to capture consumers’ attention and entertain them, while educating them on the benefits of prepaid cards (“plastic”) over cash (“green”) for teens. Instead of relying on cash, which can be lost and unaccounted for, BillMyParents offers families the reloadable SpendSmart Card that enables parents to track teen spending in real time via instant alerts, providing opportunities for immediate feedback.
Impactful and well received, campaign execution included a series of simulated protests that took place in and around the convention center, where PAGG (Parents Against Going Green) members denounced cash and chanted slogans “Don’t go green! Do go plastic!” and “Can green reduce teen spending? NOPE!” Visitors to the BillMyParents Expo booth cited their interest in the brand was a direct result of the new marketing messages, and daily website visits nearly doubled between the beginning and the end of BlogHer.
“BlogHer ’11 was the perfect place and moment in time to launch the Anti-Green Movement,” said Evan Jones, vice president of marketing for BillMyParents. “This was an unparalleled opportunity to personally interact with members of this uniquely influential group whose livelihood is based on constant communication and networking — and many of them are moms. We were able to really stand out, grab attention and then educate attendees about BillMyParents. The response was overwhelmingly positive, and underlined how much need there is for what we do.”
A BlogHer ’11 Gold level sponsor, BillMyParents also hosted an exclusive luncheon for 100 select bloggers, giving an in-depth look at the brand and new campaign, including a mock-newscast video about the Anti-Green Movement and PAGG. Special luncheon entertainment included guest appearances by Liz Gumbinner and Kristen Chase, founders of CoolMomPicks, and blogosphere stars Eden M. Kennedy and Alice Bradley, for a humorous segment on parenting in the digital age. CoolMomPicks, a popular blog where the two moms track down new family-friendly products, has been featured on The TODAY Show, CBS’s The Early Show, and ABC News Now.
With an extended network that reaches over 20 million women each month, BillMyParents identified BlogHer participation as a crucial next step in their major marketing push into the parenting demographic segment this year.
For more information, please visit: www.billmyparents.com
For more information about the Anti-Green Movement, please visit: www.plasticisgood.com
BillMyParents, Inc. (OTCQB: BMPI) (OTCBB: BMPI) offers the perfect solution for parents who want to help their teens develop smart spending habits. The BillMyParents SpendSmart Card is the only instantly trackable, reloadable prepaid card that lets parents and teens track spending in real time. Features include the ability to instantly lock, unlock and reload the card at any time; text alerts to parents and teens showing real-time transaction details with each purchase; and the freedom and security of a prepaid card without the risk of overdrafts, accruing debt or affecting credit scores. BillMyParents provides parents with a modern way to help teach their teens financial responsibility, when it counts. For more information, please visit www.billmyparents.com
To view this StockGuru Spotlight, please visit: http://www.stockguru.com/category/latest-spotlights/
To get free alerts on this and other similar stocks, please register here:
What is the StockGuru Spotlight?
Many companies covered in The StockGuru Spotlight have positive increases in both volume and share price. While this is not true in all cases, StockGuru strives to cover companies in The StockGuru Spotlight that are worth of our readers’ attention.
StockGuru looks for potential break-out candidates in The StockGuru Spotlight. Many of these companies have had recent news and appear to be getting the attention of investors. StockGuru does not typically feature companies in The StockGuru Spotlight that are compensating StockGuru for this coverage. There are times when StockGuru covers a stock in The StockGuru Spotlight that had previously compensated Stockguru. Where that is the case, a proper disclosure is included below. StockGuru and its partners, employees and writers never hold shares, short positions, warrants or any other current position in a stock featured in The StockGuru Spotlight.
To feature a company in The StockGuru Spotlight please contact the Publisher at firstname.lastname@example.org. If our reader is a key person for a publicly traded company, StockGuru can consider that company for either a StockGuru Spotlight or a StockGuru Profile. Please contact the StockGuru Publisher John Pentony at this email address: email@example.com.
Stockguru.com (“SG”) provides its members with the latest news, press releases, and trade alerts for all the companies highlighted on the site StockGuru.com. SG utilizes information believed to be reliable herein prepared all material. The information contained herein is not guaranteed by SG to be accurate, and should not be considered to be all-inclusive. The owner, publisher, editor and their associates are not responsible for errors and omissions. SG encourages readers and investors to supplement the information in these reports with independent research and other professional advice. All information on featured companies is provided by the companies profiled, or is available from public sources and SG makes no representations, warranties or guarantees as to the accuracy or completeness of the disclosure by the profiled companies or the information contained herein. The companies that are discussed in this opinion have not approved the statements made in this opinion. This opinion contains forward-looking statements that involve risks and uncertainties. This material is for informational purposes only and should not be construed as an offer or solicitation of an offer to buy or sell securities. SG is not a licensed broker, broker dealer, market maker, investment banker, investment advisor, analyst or underwriter. Please consult a broker before purchasing or selling any securities viewed on http://www.Stockguru.com or mentioned herein.
This release contains “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E the Securities Exchange Act of 1934, as amended and such forward-looking statements are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. “Forward-looking statements” describe future expectations, plans, results, or strategies and are generally preceded by words such as “may”, “future”, “plan” or “planned”, “will” or “should”, “expected”, “anticipates”, “draft”, “eventually” or “projected”. You are cautioned that such statements are subject to a multitude of risks and uncertainties that could cause future circumstances, events, or results to differ materially from those projected in the forward-looking statements, including the risks that actual results may differ materially from those projected in the forward-looking statements as a result of various factors, and other risks identified in a company’s annual report on Form 10-K or 10-KSB and other filings made by such company with the Securities and Exchange Commission. You should consider these factors in evaluating the forward-looking statements included herein, and not place undue reliance on such statements. The forward-looking statements in this release are made as of the date hereof and SG undertakes no obligation to update such statements. StockGuru is occasionally compensated for coverage. When this is the case, SG clearly indicates this with a disclosure of all compensation received in the past and present. Additionally SG also discloses any anticipated compensation in the future. Compensation is typically in cash. Sometimes a company pays SG in restricted shares. Pentony Enterprise and its associated companies does not take free trading shares for any reason at anytime. StockGuru is not a registered investment adviser or a broker-dealer. StockGuru makes no recommendation that the purchase of securities of companies profiled in this web site is suitable or advisable for any person, or that an investment in such securities will be profitable. In general, given the nature of the companies profiled and the lack of an active trading market for their securities, investing in such securities is highly speculative and carries a high degree of risk.
John Pentony, Publisher, Stockguru.com
Tel: +1 469 252 3031