StockGuru Shines its Spotlight on Upstream Worldwide, Inc. d/b/a uSell.com (OTCBB: UPST) A Platform for Comparing Cash Offers for Used Electronics – July 29, 2011

StockGuru Shines its Spotlight on Upstream Worldwide, Inc. d/b/a uSell.com (OTCBB: UPST) A Platform for Comparing Cash Offers for Used Electronics – July 29, 2011

Dallas, Texas (July 29, 2011) – StockGuru shines its Spotlight on Upstream Worldwide, Inc. d/b/a uSell.com (OTCBB: UPST), the Cash Commerce Platform™, which announced yesterday that it will begin displaying offers from Gazelle, an industry leading direct-to-consumer reCommerce™ website that provides an easy, fast and safe way for consumers to get cash for their unwanted electronic devices. Gazelle becomes one of uSell’s buyers under its new platform, which instantly finds top cash offers from participating buyers. The site also shares valuable information to help consumers make the best choice for selling their used technology, including reputable third-party evaluations and user reviews.  The Company closed on July 28, 2011, at $0.015; with a fifty-two week range $0.0555 – $0.01.

“Our top priority as the leading platform for comparing cash offers for used electronics is to align ourselves with the most reputable and trustworthy partners so we can guarantee the best service and the highest cash payouts for sellers’ gadgets,” said Douglas Feirstein, Co-Founder and CEO of uSell. “Gazelle is a leader in the consumer electronic reCommerce™ market, helping more than 175,000 consumers earn cash for their used electronics. This partnership strengthens the level of service we’re able to provide to our customers, allowing us to better leverage our wide reaching national advertising strategies.”

Effective immediately, consumers looking to sell their gadgets on uSell will be able to objectively view offers from Gazelle and other trusted uSell partners. After selecting which service they want to use, uSell will direct the seller to the buyer’s website. The buyer will then purchase the unwanted item directly from the seller, providing a free shipping label and, upon receipt and appraisal of the items, fast payment.

“Our mission is to redefine the consumption of consumer electronics by changing the way people think about buying, owning, selling and recycling their gadgets,” said Israel Ganot, co-founder and CEO of Gazelle. “We look forward to being a part of uSell’s platform so we can further our mission by bringing our award-winning and trusted service and experience to customers who come through their site.”

Consumers can offer up a myriad of electronics to sell on uSell, including cell phones, tablets, mp3 players, digital cameras and much more. All electronics will either be resold for reuse or responsibly recycled depending on their condition.

Convenient and trusted, uSell helps consumers avoid the hassle and risk of peer-to-peer sales channels such as eBay and Craigslist.

About uSell.com

uSell.com is the Cash Commerce Platform. uSell finds the highest cash offers from top-rated buyers for your cell phones and electronics – and everybody needs extra cash. uSell’s 100% Max Cash Guarantee ensures you get the most cash or we’ll pay the difference. uSell is a subsidiary of Upstream Worldwide, Inc., a publicly traded company headquartered in Ft. Lauderdale, FL. Cash Commerce Platform and Max Cash Guarantee are Trademarks of uSell and Upstream. For more information please, visit www.uSell.com.

About Gazelle

Gazelle (www.gazelle.com), a service of Second Rotation, Inc., is committed to providing an easy, fast, and safe way for consumers to get cash for selling unwanted electronics or to recycle them responsibly. To date, more than 175,000 consumers have used the service as a way to clean out closets, get cash and help out a good cause. In addition, Gazelle empowers consumers to avoid time-consuming and risky online experiences associated with peer-to-peer selling. Consumers can rest assured that all personal information is thoroughly removed from their item while benefiting from conveniences like free shipping and packaging. Based in Boston, Gazelle is backed by premier venture capital firms Craton Equity Partners, Physic Ventures, Venrock Associates and RockPort Capital Partners.

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