StockGuru Shines its Spotlight on Eco Building™ Products, Inc. (OTCBB: ECOB) Upon Announcment of Letter of Intent – July 27, 2011

StockGuru Shines its Spotlight on Eco Building™ Products, Inc. (OTCBB: ECOB) Upon Announcment of Letter of Intent – July 27, 2011

Dallas, Texas (July 27, 2011) – StockGuru shines its Spotlight on Eco Building™ Products, Inc. (OTCBB: ECOB) upon yesterday’s announcement that  it has received a letter of intent to build a newly designed neighborhood “The Cove” in Dana Point, California being offered by Fieldstone Partners California, LLC.  ECOB will redesign the existing plans to incorporate Smart Components a cutting edge pre-fabricated/Engineered wall component replacing shear walls for seismic movement in wood framed buildings. Additionally all wood framing and trusses to be supplied by ECOB exclusively with Red Shield™ protection.  The total package allows Fieldstone to stand out in today’s market while embracing the latest building technologies.  The Company closed on July 26, 2011, at $0.26; its fifty-two week range is $0.33 – 0.025.

Red Shield protected lumber combined with Smart Components, trusses, engineered wood components and framing lumber provides builders with a comprehensive package providing protection against Mold, Wood Rot, Termites, Fire and Earthquakes for the lifetime of the structure. ECOB allows these features to be cost effectively added creating the total builder solution for today’s demands.

“Very refreshing to find a builder that is not looking to cut corners in today’s market.  Fieldstone’s team is willing to embrace the newest technology in lumber protection. We believe that Fieldstone will stand out amongst all the other builders because they have put the future of their homeowners first making sound decisions on building products,” said Steve Conboy, President and CEO of Eco Building Products, Inc. “Fieldstone is the first of many builders to embrace the total package ECOB offers,” added Conboy.

About Eco Building Products, Inc.

Eco Building Products, Inc. is a manufacturer of proprietary wood products treated with an eco-friendly proprietary chemistry that protects against fire, mold/mycotoxins, fungus, rot-decay, wood ingesting insects and termites with ECOB Wood Surface Film™ and FRC™ technology (Fire Retardant Coating). Eco Building products, “Red Shield™” utilizing patent pending technology is the ultimate in wood protection, preservation, and fire safety to building components constructed of wood; from joists, beams and paneling, to floors and ceilings.

Safe Harbor Statement: This press release may contain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995 (the “Act”). In particular, when used in the preceding discussion, the words “believes,” “expects,” “intends,” “plans,” “anticipates,” or “may,” and similar conditional expressions are intended to identify forward-looking statements within the meaning of the Act, and are subject to the safe harbor created by the Act. Any statements made in this news release other than those of historical fact, about an action, event or development, are forward-looking statements. Forward looking statements involve known and unknown risks and uncertainties, which may cause the Company’s actual results in future periods to be materially different from any future performance that may be suggested in this release. ECOB takes no obligation to update or correct forward-looking statements, and also takes no obligation to update or correct information prepared by third parties.

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Eco Building™ Products, Inc. (OTCBB: ECOB) Disclosure: StockGuru entered into an investor relations consulting and market awareness contract with ECOB in 2009.  At that time the compensation was 35000 free trading shares in 2009, from a  non-controlling third party for coverage. StockGuru holds no shares of Eco Building™ Products, Inc. (OTCBB: ECOB) at this time and is not a registered investment adviser or a broker/dealer.  To avoid all potential conflicts of interest, we never sell shares into the open market during an active market awareness or investor relations program. This means that as we release new information about a particular client company either on our site or otherwise authored by us, you can be confident we are not selling shares at the same time. StockGuru is not a registered investment adviser or a broker/dealer. StockGuru makes no recommendation that the purchase of securities of companies profiled in this web site is suitable or advisable for any person, or that an investment in such securities will be profitable. The Company will compensate us three thousand dollars monthly in cash and four thousand two hundred dollars in 144 restricted shares based on the volume weighted average share price for the last five days of each month.  Initially, we have been funded the first cash payment and are due the first five thousand shares of this contract as we begin our coverage on July 19, 2011.  StockGuru – 1601 Berwick Drive – McKinney, Texas 75070 – (469) 252-3031.