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SARASOTA, Fla.-( Business Wire )-
Obscene Jeans Corp. (OTCQB:OBJE) is working diligently to complete its
debut fashion line and capitalize on rising denim sales in 2011.
The New York Times reported on Monday that, according to an
assessment by market research firm NPD Group, sales of women’s apparel
rose 2.8 percent over the three-month period that ended in February
2011. Those figures were buoyed by a strong run on denim to begin the
year. After posting declines in middle of last year, women’s jeans
rebounded to finish the year up 2.6 percent. In the three months ending
on February 20, women’s jean sales were up nearly 20 percent.
“The big story here is the return of denim,” said Marshal Cohen, NPD
Group’s chief industry analyst. “The increase is primarily due to women
buying more pairs of jeans and at high price points. And with the influx
of new styles this year, women may just need a few more pairs.”
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