NEW YORK, Oct. 19, 2016 (GLOBE NEWSWIRE) — Digital benchmarking firm L2 Inc. today released the first annual Intelligence Report: Data & Targeting 2016. The report evaluates the approach and performance of 106 consumer brands on data capture, personalization, targeting, and loyalty. Verticals covered include Department Stores, Travel, Big Box, Beauty, Activewear, Apparel, and Home.
“Today’s brands are struggling with the sheer weight of operational challenges that deploying successful targeting efforts entail,” said Evan Neufeld, Vice President of Intelligence for L2. “L2 analysis indicates an abundance of simple tasks—from improved data collection to better deployment of on-site personalization—that brands can focus on to improve their targeting and personalization efforts in small but meaningful ways.”
Key findings from L2’s report include:
“Just as personalization tactics help brands target consumers, each brand must find the personalized, individual strategy that works for them,” said Taylor Malmsheimer, Senior Research Associate at L2. “What a brand does with its data is more impactful than merely having the data. Winning brands don’t only collect data—they deploy it across digital properties.”
The report features case studies on brands including but not limited to: Aeropostale, Bed Bath & Beyond, Harry’s, Home Depot, Lancôme, Sephora, and West Elm.
Download a complete copy of L2’s Data & Targeting report here.
L2 benchmarks the digital performance of over 1,800 brands across 14 industries globally. Our proprietary Digital IQ Index® is the global standard for measuring digital competence. We analyze 1,250 data points across site & ecommerce, digital marketing, social media and mobile to provide brands with actionable, data driven insights on their digital performance.
CONTACT: Elizabeth Cooke +1 646-902-4897 elizabeth.cooke@L2inc.com