Four Montana Sears Hometown Stores Undergo Appliance Retail Strategy Refresh

Grand Reopening Celebrations Hosted October 14-15 to Unveil New Product Assortment, Redesigned Merchandising, Comprehensive Employee Training and More

MISSOULA, Mont., Oct. 13, 2016 (GLOBE NEWSWIRE) — Evolving to meet changing consumer needs and to embrace its nationwide branding as “America’s Appliance Experts®,” the refresh of four Sears Hometown and Outlet Stores in Montana culminates with a grand reopening celebration October 14-15, 2016 at the locations in Great Falls, Libby, Missoula and Polson. Throughout the celebration weekend, consumers are invited to enjoy an additional discount of 10 percent off almost everything in the store.*

The store refresh includes a new product assortment, redesigned merchandising, new fixtures & signage, and comprehensive employee training, among other changes.

“We listened to our customers and identified key areas where the store model could better meet the needs of the modern shopper,” said Tom Cronnelly, a district manager of Sears Hometown Stores in Montana. “Guests in these Montana communities can expect to receive the same great low prices on all the top appliance name brands as well as an improved customer experience. Our sales teams have undergone industry-leading training to help guide shoppers to make the most informed buying decisions possible.”   

In the new store design, appliances will occupy more than half of the sales floor and include more brands with an improved presentation. The stores will also focus its appliances on innovative and value-added products from Whirlpool®, Maytag®, KitchenAid®, Samsung® and Kenmore®.

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