SpotX and Vemba Partner to Form Advanced Content Syndication Suite

DENVER, Oct. 12, 2016 (GLOBE NEWSWIRE) — Video inventory management platform SpotX and video discovery and distribution platform Vemba have partnered on a product suite that manages the syndication and monetization of premium video content.

The solution provides an end-to-end product for content producers and publishers that syndicate video content, from asset and distribution management to monetization via direct and indirect channels.

Publishers seeking to access and monetize premium video content for their own properties can access over 500,000 videos from Vemba’s discoverable marketplace. The new product will enable publishers to directly set monetization controls to optimize margin against each video. For example, the system will identify in real time if a piece of content will deliver a defined margin against the exact ad that is served before the video player is rendered.

For content owners, the solution provides a multi-channel distribution strategy across owned properties, third-party sites and reach platforms from a central syndication management hub.

“With this partnership, content owners will be able to make informed syndication decisions and understand the value of content across the web in order to maximize yield from each syndication opportunity,” said Sean Buckley, SVP, Global Revenue at SpotX.


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