NEW YORK, Sept. 21, 2016 (GLOBE NEWSWIRE) — The Trade Desk, Inc. (Nasdaq:TTD), a cloud-based technology company that empowers buyers of advertising, visited the Nasdaq MarketSite in Times Square today in celebration of its initial public offering (IPO) on The Nasdaq Stock Market.
A photo accompanying this announcement is available at http://www.globenewswire.com/NewsRoom/AttachmentNg/ef0fb3f2-8dd3-46e6-86ae-d49f760df451
The Trade Desk offers a self-service platform that allows media planners and buyers to easily define and manage digital advertising campaigns with as many targeting parameters as they choose – even if they result in quadrillions of permutations, creating unparalleled “expressiveness.” This highly nuanced approach provides clients a unique ability to bid accurately on each impression and target audiences with a high level of precision across devices and media, including display, video, audio, native and social. Integrations with major data, inventory, and publisher partners ensure maximum reach and decisioning capabilities, and enterprise APIs enable custom development on top of the platform. Together, these capabilities enable a higher return on every advertising dollar spent.
“Marketers rely on their agency partners to stay ahead of the rapidly-shifting digital media space, and we are excited to be the platform they turn to in order to drive return on media spend,” said Jeff Green, CEO and Founder of The Trade Desk. “Similar to how the equities and commodities markets have transitioned from paper transactions on trading floors to electronic trading, advertising is transitioning from manual to programmatic. We could not think of a more suitable partner than Nasdaq, who pioneered the electronic trading that has transformed the entire capital market landscape.”
“Technology is at the heart of our brand and The Trade Desk’s listing today is another affirmation of our long-term commitment in supporting innovators and visionaries,” said Nelson Griggs, Executive Vice President, Listing Services, Nasdaq. “We congratulate The Trade Desk’s employees, investors and customers and look forward to their continued success in reshaping the future of advertising.”
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Nasdaq (Nasdaq:NDAQ) is a leading provider of trading, clearing, exchange technology, listing, information and public company services across six continents. Through its diverse portfolio of solutions, Nasdaq enables customers to plan, optimize and execute their business vision with confidence, using proven technologies that provide transparency and insight for navigating today’s global capital markets. As the creator of the world’s first electronic stock market, its technology powers more than 70 marketplaces in 50 countries, and 1 in 10 of the world’s securities transactions. Nasdaq is home to more than 3,700 listed companies with a market value of approximately $9.3 trillion and nearly 18,000 corporate clients. To learn more, visit: nasdaq.com/ambition or business.nasdaq.com.
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CONTACT: Media Relations Contacts: Stephanie Lowenthal (646) 441-5073 Stephanie.Lowenthal@nasdaq.com Emily Pan (646) 441-5120 firstname.lastname@example.org