Redwood City, Calif., Sept. 21, 2016 (GLOBE NEWSWIRE) — Business is looking for insight from the four V’s of big data – volume, variety, velocity and veracity. However, data analysts still battle to find and harness all types of data across the enterprise. Current approaches of hand coding and code generation tools struggle to discover relationships between datasets, and stress over the risk of inconsistent, incomplete and stale data. The result is an unmanageable data swamp and the typical response is to pile on multiple point products and labor-intensive, manual processes to integrate, govern and secure the data in the data lake. What’s needed is a pristine and intelligent data lake. Now, Informatica®, the world’s No. 1 provider of data management solutions, offers business and IT a comprehensive, self-service approach that dramatically shortens the time to value with cloud ready data lakes out-of-the-box.
Today, Informatica announced it is expanding its Data Lake Management solution to strengthen and deepen the only single, integrated and out-of-the-box solution for turning big data into business value. Unlike fragmented point solutions, Informatica’s solution enables data analysts of all kinds to easily find, prepare, govern and protect data of any size and velocity to more efficiently and confidently drive business value from Hadoop-based data lakes.
Informatica Data Lake Management now includes the following innovations brought together with a single metadata driven platform:
Available by end of year, Informatica’s latest innovations integrate seamlessly with existing Informatica Data Lake Management components, which include Informatica Big Data Management, Informatica Intelligent Data Lake™, Informatica Big Data Integration Hub, Informatica Big Data Relationship Management™, Informatica Data Masking and Informatica Secure@Source.
Informatica will demonstrate business data lakes powered by Informatica’s Data Lake Management out-of-the-box solution at the Informatica booth (#445) at Strata + Hadoop World, September 27-29, 2016, at the Javits Center, New York City, NY. These demos will show how to proactively address business challenges and opportunities. For example, the Fraud Data Lake identifies and prevents fraudulent activity in financial services and insurance firms and the Marketing Data Lake helps improve campaign effectiveness in marketing organizations.
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Informatica is 100 percent focused on data because the world runs on data. Organizations need business solutions around data for the cloud, big data, real-time and streaming. Informatica is the world’s No. 1 provider of data management solutions, in the cloud, on-premise or in a hybrid environment. More than 7,000 organizations around the world turn to Informatica for data solutions that power their businesses. For more information, call +1 650-385-5000 (1-800-653-3871 in the U.S.), or visit www.informatica.com. Connect with Informatica at https://linkedin.com/company/informatica, https://twitter.com/Informatica and https://facebook.com/InformaticaLLC.
Note: Informatica, Informatica Big Data Management, Intelligent Data Lake, Informatica Big Data Relationship Management and Secure@Source are trademarks or registered trademarks of Informatica in the United States and in jurisdictions throughout the world. All other company and product names may be trade names or trademarks of their respective owners.
The information provided herein is subject to change without notice. In addition, the development, release and timing of any product or functionality described today remain at the sole discretion of Informatica and should not be relied upon in making a purchasing decision, nor as a representation, warranty or commitment to deliver specific products or functionality in the future.
CONTACT: Maureen O’Connell Informatica +1 650 385 4022 - office +1 408 679 0648 - mobile email@example.com Shira Frantzich Informatica +1 650 385 5674 - office firstname.lastname@example.org