Digital marketers from L’Oréal Canada, Walmart Canada and Klick Health successfully completed TubeMogul Canada’s inaugural Client Certification Program
TORONTO, Aug. 01, 2016 (GLOBE NEWSWIRE) — TubeMogul (NASDAQ:TUBE), a leader in software for brand advertising, today announced that it has trained over 20 clients in Canada to become programmatic leaders using the company’s software. Instruction took place at TubeMogul’s Toronto headquarters where construction on facilities devoted specifically to client education was recently completed.
Brand advertiser and media agency clients from AdaptMedia, BRP, Carat, Clorox Canada, Diageo Canada, Klick Health, L’Oréal Canada, UM, and Walmart Canada completed the immersive two-day boot camp.
“This year we’ve prioritized expanding our TubeMogul Academy certification program across all major global media markets, and we’re thrilled that Canada has become our first international office with facilities specifically dedicated to deepening our client’s knowledge of the programmatic landscape,” said Michelle Chen, Director of Learning & Development, TubeMogul.
“Our hope is that our curriculum will arm our clients with both a comprehensive understanding of industry trends as well as a deep dive into our platform’s capabilities,” said Dana Toering, Managing Director, TubeMogul. “This academy will help marketers ramp up more quickly, increase efficiency and enable a more strategic, rather than tactical, approach to achieving their brand advertising goals.”
“TubeMogul’s Client Certification Program gave me a deeper understanding of today’s programmatic landscape and TubeMogul’s technology platform, which will certainly play a meaningful role in our digital media campaigns,” said Patrick Djandji, Walmart Canada.
“The program gave a good overview of TubeMogul’s capabilities and the programmatic landscape. The training ignites thought starters and shares new ways to build campaigns, challenge agencies and test-and-learn strategies,” said Rebecca Easton, L’Oréal Canada.
“TubeMogul Client Academy is a great way to tie the theory and the principles of programmatic buying to the execution and implementation of marketing plans. It helps you move from understanding the concepts to the mechanics of implementation in a few minutes, and we can immediately see the value for our teams,” said Adrien Arnoux, BRP.
“TubeMogul’s client certification program taught an excellent approach of how to build a strategy for programmatic,” said Alan Sifuentes, Chameleon Digital Media. “TubeMogul does a great job educating brands, agencies and trading desks. Also the platform has really powerful tools that can help to reach the goals advertisers need.”
“All of the modules were extremely informative. Each presenter was passionate and knowledgeable and made understanding everything much easier,” said Frank Aballini, AdaptMedia.
Launched in November of 2014, TubeMogul’s Client Certification Program is a formal accreditation offered to clients who have demonstrated knowledge of the programmatic media space and TubeMogul’s platform.
Expanded in 2016, the TubeMogul Certification Program now offers ongoing initiatives, including TUBEtalks – an education series featuring interviews with renowned branding experts and marketing executives – as well as a specialized curriculum on programmatic TV and cross-channel strategy.
The attendees of TubeMogul’s Client Certification Program reflect the diversity of the company’s clients, from brands looking to make data-driven decisions about where to allocate budgets to agency teams looking to deepen their technical expertise.
In post-training surveys, over 90% of global attendees reported that they “would recommend this program to others in the industry.” Over a dozen brands and agencies are even making the program part of their on-boarding process for new hires. In 2016, TubeMogul has successfully trained over 100 clients so far in the U.S., over 30 clients in Australia, over 30 clients in EMEA and over 20 clients in Southeast Asia.
TubeMogul clients can learn more about the program or enroll in upcoming sessions at https://www.tubemogul.com/education
TubeMogul (NASDAQ:TUBE) is a leader in software for brand advertising. By reducing complexity, improving transparency and leveraging real-time data, our platform enables advertisers to gain greater control of their global advertising spend and achieve their brand advertising objectives. TubeMogul was incorporated in 2007 and is based in Emeryville, California with operations in Kyiv, London, New York, Paris, Sao Paulo, Shanghai, Singapore, Sydney, Tokyo, Toronto and offices across the United States.
TubeMogul and the TubeMogul logo are trademarks or registered trademarks of TubeMogul, Inc. in the United States and other countries.
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