NOTE: This company now trades as GeneSYS ID, Inc. (OTCQB: GNID).
January 11, 2016
CEO & Co-Founder of RX Safes, Inc.
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About Lorraine Yarde:
Successfully launched first Nationwide Mass Market Distribution of Consumer Biometric Products– Home Depot, Sears, Lowes, Costco, Sharper
Proven ability to create strategic Product Development and Marketing relationships with brand Name OEMs to develop Fingerprint Products – Master Lock, Black and Decker, Overhead Door Corporation, Honeywell
Ms. Yarde is a successful serial entrepreneur and co-founded Rx Safes in 2010 with Mark Basile. Ms. Yarde has over 10 years of experience in the biometric industry focusing on integrating fingerprint technology into every day consumer products. In 2004, Ms. Yarde helped in the establishment of bioMETRX, a public company that simplified state of the art fingerprint technology and incorporated it into every day consumer products. Ms. Yarde was instrumental in establishing bioMETRX as a leader in the fledgling consumer biometric market and served as Chief Operating Officer and a member of the Board of Directors of bioMETRX. As a pioneer in the consumer biometric space, Ms. Yarde was responsible for providing strategic direction, driving revenue and securing and maintaining business relationships with major corporations. Ms. Yarde was personally responsible for over $14 million in sales in the first production year, establishing extensive retail distribution relationships, major OEM partnerships and negotiated deals to acquire two key patents to support the growth of the business. She played a direct integral role in raising more than $15 million for the business and negotiated a takeover of bioMETRX largest competitor at the time. Ms. Yarde is currently responsible for all aspects of managing, guiding and operating Rx Safes to develop and expand its product line, create strategies to broaden market penetration, increase shareholder value and raise capital to support operations, product development, sales and marketing initiatives. Ms. Yarde has already developed strong relationships with industry partners and has been responsible for establishing all of the strategic relationships, sales and distribution channels to date. Ms. Yarde’s career spans over 25 years of sales, marketing, business development and senior operational management and she has specific experience in commercializing new, innovative products through variety of channels.
As an entrepreneur, Ms. Yarde founded, owned and operated several private and public companies including a technology consulting organization called TekSource as well as a successful private commercial flooring organization, Gem Flooring, which at its peak employed over 20 installers and generated over $20 million in annual revenues. Ms. Yarde holds a Bachelors in Business Administration.
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