MOUNTAIN VIEW, Calif., Aug. 27, 2015 (GLOBE NEWSWIRE) — User generated clipping service provider Didja announces the launch of Clippit 2.0, the newest version of its free mobile app that allows TV fans to instantly clip and share their favorite live TV moments, helping TV shows engage new fans via social media. Available now on iOS and Android, the update includes a revamped user interface and a new search function, that makes it easier for fans to follow their favorite TV shows, sports teams and discover new programs. Clips can be up to 30 seconds and can only be created while a show is on the air or shortly thereafter.
Clippit currently features the most extensive lineup of programming options for fans to choose from when clipping live TV, offering a wide selection of major broadcast sports and news channels. Clippit 2.0 will increase its network offerings with the addition of more sports channels and begin regional coverage for local news and sports starting in the Northwest and Southeast. The update also includes a new upvote/downvote system, to track popular clips and which TV-Fans have the most influence for their TV-Shows on the social web.
Since making its debut in late 2014, Clippit has attracted a user base that includes passionate TV fans, celebrities, digital influencers, and professional sports franchises. Clippit’s user base features reporters from USA Today, CNN, The New York Times, Zap2it, SBNation, NBC Sports, along with celebrities Dierks Bentley and Real Housewives stars Cynthia Bailey, Ramona Singer, Jill Zarin and Melissa Gorga, among others.
In an effort to provide TV fans with the best user clipping experience, Didja continues to hold discussions with networks and other content owners to help users stay within the permissive scope of the fair use doctrine. Clippit 2.0 incorporates content owner feedback including, the addition of more prominent captions and the display of network attributions with each clip. Didja’s data shows that clips with comments get more views and shares on social media, creating additional exposure for the content and increased opportunities for show tune-ins.
“We’re excited to introduce new features and more channels into our latest version of Clippit, which creates an even more engaging experience to encourage and enable clip generation and discovery,” said Jim Long, Didja CEO. “Clippit will continue to work with media companies and content providers to improve the app and ensure that TV fans who create, comment and share clips will continue to be covered by fair use law. The Clippit platform only monetizes clips that are the subject of agreements with the applicable content owners.”
Sporting events account for almost one-third of all clips created and over 40% of clip views in social media while the four major broadcast networks and their affiliates account for 44% of all clips created and over 30% of all clip views. To-date, the top clipped and viewed primetime programs are The Bachelor, The Bachelorette, Real Housewives franchise, The Voice, and the 87th Academy Awards. Social media views per clip created are averaging 10 times what Didja initially expected as user generated Clippit clips have received over 10 million views via social media, offering media companies valuable free social web awareness and enhanced fan engagement
Clippit 2.0 is available now Android and iOS devices. For more information, visit Clippit.tv. Follow Clippit on Twitter at @ClippitTV and on Facebook.com/ClippitApp.
About Didja
Didja is a mobile app and web service company empowering and harnessing the growing user generated clipping market for the benefit of consumers while maximizing benefits for media companies and content owners. Didja’s first product is Clippit, a mobile app that allows users to share short video segments or “clips” from a live broadcast event or TV show on Facebook or Twitter. Didja is working with media companies to expand its innovative business model and further leverage the benefits of user clipping for content owners.
CONTACT: Andrew Valdes
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