United Bank’s United Northeast Financial Advisors Earns #3
National Ranking in Latest Bank Wealth Management Report

United’s Financial Advisory Team Highlighted in Bank Investment
Consultant Magazine for the Level of Fee Income Generated in First
Half of 2014

William H.W. Crawford, IV, Chief Executive Officer of United
Financial Bancorp, Inc. (NASDAQ: UBNK) and United Bank of
Glastonbury, Conn., today proudly announced that United Northeast
Financial Advisors, the Bank’s foremost 15-member financial advisory
team, once again earned a leading national ranking in the latest
bank wealth management report highlighted in November by Bank
Investment Consultant (BIC).

The report was sponsored by Sorrento Pacific Financial and compiled
by Michael White Associates, a research and consulting firm from
Pennsylvania.

Specifically, the report ranks United Northeast Financial Advisory
#3 in their top 10 list of high performing bank wealth management
programs. The report cites United Northeast’s year-over-year
increase of 135% in fee income generated in the first half of 2014.
United Northeast Financial Advisors moved up a notch to #3 compared
to the #4 ranking they earned from a similar report issued earlier
this year reflecting the first quarter of 2014.

“I couldn’t be prouder of David Yaffee and our team of talented
financial advisors when it comes to securing this top 3 national
ranking and the progress they’ve made in such a short time to build
this line of business for United. It shows the team’s hard work,
ability to foster strong client relationships and put them on a path
toward financial success as well as our expertise in tailoring and
delivering the right products and services to meet clients’ needs,”
said Crawford. “Quarter-over-quarter United Northeast Financial
Advisors has become a key and robust line of business for us that
continues to exceed all expectations. And unquestionably United
Northeast Financial Advisors is an integral part of our vision to
build a great bank.”

“I want to recognize our entire team for this accomplishment,
especially at an important time in United’s history as we went
through a transformational merger and conversion and changed our
name to United Northeast Financial Advisors,” said David Yaffee,
recently promoted Senior Vice President and Investment &
Advisory Services and United Bank Financial Advisor/Infinex
Investments, Inc. “Moreover, our success not only hinges on the
expertise of our financial advisors and sales assistants, but also
the support we get from Bill Crawford, the senior management team
and other lines of businesses throughout the Bank. We look forward
to building on this success in the years to come.”

The Sorrento Pacific-Michael White Bank Wealth Management Report is
based on data from all 6,656 commercial banks, savings banks and
saving associations – or thrifts – and over 1,000 large top-tier
bank holding companies operating as of the end of the third quarter
of 2014. According to the report and ranking published by BIC, bank
and thrift companies generated record revenue of $71.2 billion (up
6.2% year-over-year) from their respective wealth management
programs in the first half of 2014. Only two other banks’ wealth
management programs scored higher than United, one from Texas and
the other from Florida.

To see the entire top 10 list, go to
www.bankinvestmentconsultant.com. For more information on United
Bank and United Northeast Financial Advisors, please visit
www.bankatunited.com and click on “Investing”.

Investment and insurance products provided by United Northeast
Financial Advisors are offered through INFINEX INVESTMENTS, INC.
Member FINRA/SIPC. United Northeast Financial Advisors is a trade
name of the bank. Infinex and the bank are not affiliated. Products
and services made available through Infinex are not insured by the
FDIC or any other agency of the United States and are not deposits
or obligations of nor guaranteed or insured by any bank or bank
affiliate. These products are subject to investment risk, including
the possible loss of value.

About United Bank and United Northeast Financial Advisors:

On April 30, 2014, United Bank (established in 1882) and Rockville
Bank (established 1858) completed a transformational merger of
equals by bringing together two financially strong,
independent-minded institutions to create the premier community bank
in New England with more than 50 branches in two states and over
$5.0 billion in assets. At this time, Rockville Financial Services,
Inc. was renamed United Northeast Financial Advisors. The new United
Bank is a state chartered bank headquartered in Glastonbury Conn.
and serves markets in Connecticut and Massachusetts. For more
information on United Bank, please visit www.bankatunited.com.

About Infinex:

Infinex focuses on serving the investment, insurance, and wealth
management needs of financial institutions. Currently, Infinex
supports over 160 community based financial institutions and more
than 450 advisors. The firm, headquartered in Meriden, CT and Glen
Allen, VA has a unique history of being formed by banks, owned by
banks, and focused on providing service to financial institutions.
Financial institutions or advisors interested in learning more about
Infinex can contact the Business Development Team at 1-800-218-2827
or visit www.infinexgroup.com.