Do they have cash? Or are they desperate for funding?

How much cash do they have on hand? This mostly applies to companies that are fully reporting as some Pink Sheets you never really know. Look at their latest 10Q or 10K and see what amount of cash they have on hand. A company with less money in its bank accounts than the typical college student is doomed to failure. While someone might come along and fund it, they are very likely to fail quickly if they have no cash. Also – the very fact they have little to no cash means that even if someone does fund it they are being funded from a position of weakness. Look for reverse splits and a huge issuance of shares over time.

Up Next Number Three: You’re a Commoner, Insiders are Preferred